In our modern society, there is something we are told to elevate above all else: our brand. No matter where you're at in your career, your "brand" can either make you or break you. Or at least, that's what some people say and believe . . . In The Man is Greater Than the Brand , Richard Yeargin dives into why who you are as a man or woman is more important than how the world might view you, and how you can pursue the character-building traits to flourish alongside that reality. With some help from mentors and trusted voices, allow this book to be your first step in becoming the king or queen you were born to be. The result is bigger and better than any brand out there.