Great brand manifestos have the power to skyrocket careers, land million-dollar clients, and bring stagnant brands back from the brink of irrelevancy. But until now, no comprehensive resource has emerged that introduces creatives to the hidden secrets that make them work. This is the first book to take readers on a guided tour through the six essential structures behind nearly every great manifesto. You’ll learn how to craft each section with confidence, knowing what goes where and why. For even more exploration and inspiration, the archive contains over 100 full scripts from around the world. Whether you are just starting on your writing journey or already leading a team of creatives, “The Manifesto Writing Guide to Structure” is your first step to crafting the best pieces of your career.