In The Marketing Interview , Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions - Frameworks on how to tackle marketing case questions - Biggest mistakes marketing candidates make at the interview - Understand what interviewers are looking for, why they’re looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role , including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company - Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest - Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, - And more… Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? - Develop a social good campaign for Teavana. - Should Hidden Valley increase the price of its ranch dressing? - Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? - Tell me about a terrible product that's marketed well. - And more... This new second edition includes chapters on digital marketing including: A/B Testing - Landing Page Testing - Lead Scoring - And more...