This book is for people who want to change the world. Here's the challenge: it's impossible to change the world all by yourself. To have an impact, you need to communicate. In these pages, we share with you what we've learned over 30 years as professional communicators and advisors to leaders of global organizations. We seek to move each client from competence to excellence. As authors, our goal is to give you the tools you need to become the most effective and powerful communicator you can be. We want you to become a catalyst for transformation. We want you to discover that you have the potential to change the world. Widely endorsed by senior industry and NGO clients with whom the authors have worked, this book delivers its title with a great deal of practical advice and illustration. We are all capable of becoming better communicators, and this book shows you how. The six sections deal with communicating ideas, communicating with authority, answering questions, creating connection, changing minds and leadership communications. A particular focus is people who want to change the world... Essential reading for those who want to communicate, influence and inspire. - Scientific and Medical Network Review An impressively written and presented collaboration, "The Master Communicator's Handbook" is as informed and informative as it is thoughtful and thought-provoking....highly recommended. - Midwest Book Review I've seen Teresa and Tim's techniques at work with myleadership team, with transformational results. They've helped us communicatewith clarity, purpose and vision. President Donald Kaberuka , AfricaDevelopment Bank. Tim and Teresa scrubbed me of acronyms and schooled me tomaking everything more relevant and real to my audience. We've engaged them intraining our leaders and I've seen a watershed difference in bringing our workto life. President Carter Roberts , President and CEO, World Wildlife Fund Teresa and Tim gave me the confidence to approach publiccommunications without fear--and in fact enjoy it! ShantayananDevarajan, Chief Economist, World Bank Tim and Teresa have mastered the art and science ofeffective communication...The results are systematically impressive. It worksevery time! Hela Cheikhrouhou , Executive Director, Green Climate Fund. For the past twenty years I have seem Teresa and Timtransform people who were nervous (to say the least) into confidentprofessionals. They are the best I have seen. Dr. Mark A. Jamison , Director, Public Utility Research Center, Universityof Florida I have watched Tim and Teresa coach dozens of youngscientists--their work was truly inspiring. Thanks to their help, I am a bettercommunicator in all my interactions. Dr. Alan Thornhill, Director, Office of Science Quality andIntegrity, US Department of the Interior Teresa and Tim are genuine masters. They have helped meenormously over the years. Dr. WadeDavis , author of Into the Silence and BC Leadership Chair in Cultures and Ecosystems at Risk, University ofBritish Columbia Teresa Erickson is president and co-owner of Intermedia Communications Training, Inc. For the past twenty years, Teresa has designed and led communications workshops around the world. Born in Portugal, Teresa worked with the Voice of America for 17 years as a producer, editor, and host of VOA's flagship public affairs program, broadcast worldwide to 90 million listeners a week. Tim Ward is the author of seven books, including the best-selling What the Buddha Never Taught and Savage Breast: One Man's Search for the Goddess. His travel stories have appeared in 13 anthologies, including Traveler's Tales Best Travel Writing 2006, 2010, 2011 and 2012. Tim is also the publisher of Changemakers Books (an imprint of John Hunt Publishing). He also co-owns Intermedia Communications Training with Teresa Erickson, his wife and business partner. They live in Bethesda, Maryland. The Master Communicator's Handbook By Teresa Erickson, Tim Ward John Hunt Publishing Ltd. Copyright © 2014 Teresa Erickson and Tim Ward All rights reserved. ISBN: 978-1-78535-153-2 Contents Introduction: Clarity, Leadership, Impact, Part I: Communicating Ideas, Chapter 1: Spreading Ideas: Memes and Messages, Chapter 2: Crafting Strong Messages, Chapter 3: Structure, Part II: Communicating with Authority, Chapter 4: Authoritative Body Language, Chapter 5: Enhancing Your Voice, Chapter 6: Choosing Powerful Words, Part III: Answering Questions, Chapter 7: Answering Questions Effectively, Chapter 8: Dealing with Difficult Questions, Part IV: Creating Connection, Chapter 9: Micro-messages, Chapter 10: Creating Rapport, Part V: Changing Minds, Chapter 11: The Visual Channel, Chapter 12: Framing, Chapter 13: Reframing, Part VI: Leadership Communications, Chapter 14: Cueing, Chapter 15: Vision, Chapter 16: Motivation: The DUH Triangle, Chapter 17: Transformational Storytelling, Chapter 18: Alignment: Expanding Your Influence