Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster?Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: •Master the ground rules for working with reporters•Create memorable media messages•Support your message with media-friendly stories, statistics, and sound bites•Deliver a winning interview•Answer tough questions•Adjust your approach for print, radio, television, and social media•Use positive body language that reinforces your message•Dress for television •Prepare for and manage a media crisisOne of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy. " The Media Training Bible is an invaluable asset to improving one's brand recognition and getting one's message across clearly...Each of the 101 pointers is succinct, informative, and utterly invaluable in today's interconnected world of public relations. Highly recommended!" - Midwest Book Review "There are lots of expensive public and media relations firms out there who can give you the full treatment, but I recommend starting with a good book on the subject, like the one just released by media training expert Brad Phillips, The Media Training Bible ." - Martin Zwilling, Forbes "In a chaotic media landscape, Brad Phillips offers a thorough and engaging guide to getting your message out authentically and effectively. Take Brad's advice to heart. The little things do matter. I've witnessed a man's ill-chosen words on national television implode his career, and a woman who handled a difficult interview so well she transcended the controversy swirling around her. Brad can help you avoid the former and execute the latter." - Richard Harris, Former Director of Afternoon Programming, National Public Radio and Former Senior Producer, ABC News Nightline " The Media Training Bible is a must read for learning best practices for creating, delivering, and staying on message with the media -- a reference you'll want on your top shelf." - Wayne Bloom, CEO, Commonwealth Financial Network "If more politicians read The Media Training Bible , there would be many fewer embarrassing stories about them featured on Political Wire." - Taegan Goddard, Founder and Publisher, Political Wire "True to its title, this book is the bible of media training. It is also the Rosetta Stone of media training. And the Holy Grail of media training." - Dan Janal, Founder, PR Leads "Through a perfect mix of lessons, case studies, and exercises, Brad Phillips unlocks the secrets of becoming an effective spokesperson. I refer to The Media Training Bible before every interview -- and you will too." - Tod Ibrahim, Executive Director, The American Society of Nephrology "Everyone who speaks to the media -- and anyone who might -- should read The Media Training Bible before even thinking about doing another interview. Executives and other professionals will want to keep this invaluable resource within reaching distance for many years to come." - Russ Mittermeier, President, Conservation International " The Media Training Bible is the most comprehensive and well-reasoned resource on this topic I have ever read. Well-organized and thorough, it contains everything necessary to prepare readers for contact with the media, regardless of whether they are a novice or a seasoned veteran. Brad Phillips leverages his unique background as an ex-member of the media and an active media trainer and commentator to create a powerful resource that can be used again and again. Public relations professionals -- and the executives they serve -- shouldn't be out there without it." - Linda Carlisle, Corporate Communications Manager, Elkay Manufacturing Company "I couldn't put this book down...A compelling read that makes you feel as though you have your own, personal media trainer in your pocket -- or on your shelf." - Melissa Agnes, Crisis Communications Strategist and Blogger " The Media Training Bible goes far beyond the standard media training guides and is must-reading for anyone who would be the le