The Missing Link – Building a Digital Brand on LinkedIn™ is not a guide to becoming louder online—it’s a call to become clearer. In today’s digital-first world, talent alone is no longer enough. Visibility, credibility, and alignment now shape opportunity long before a résumé is ever read. In this timely and thought-provoking book, LinkedIn Strategist and business leader Robin Wilson Tucker reframes LinkedIn as more than a job-search platform—it’s a living record of your leadership, values, and professional legacy. Designed for professionals, leaders, entrepreneurs, and emerging voices, The Missing Link bridges the gap between who you are offline and how you show up online. Through practical insight and reflective guidance, readers learn how to move from being qualified but overlooked to being visible with intention—without self-promotion or performative branding. Inside, you’ll discover how to: Understand your digital presence as an extension of your reputation - Shift from résumé thinking to relationship-driven visibility - Build trust, credibility, and influence through authentic engagement - Create a sustainable LinkedIn system that supports long-term growth - Own your narrative before others define it for you Rooted in lived experience, leadership, and purpose, this book speaks to those who know they have something to offer—but have hesitated to be seen. It’s not about chasing attention. It’s about stewardship, consistency, and showing up on purpose. If you’re ready to stop waiting to be discovered and start shaping your digital legacy with clarity and confidence, The Missing Link will help you realize what was missing all along. The link is you.