Mobile is a revolution, the marker of a new era for a new type of consumer: the Mobile Native. Mobile Natives crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention. This book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging Mobile Natives ,  and provides clear strategies to monetize mobile apps. So many tools in the mobile marketing arsenal! Aurelie has laid a strong foundation to understanding and creating compelling mobile initiatives. This book should be required reading to get you on the path to mobile success. - Laura Marriott, Mobile Marketing Pioneer & President Emeritus Mobile Marketing Association Useful and compelling read. Aurelie smartly articulates the tenants of mobile marketing, with charts and examples from around the globe. She creates an engaging model for how to think about the intersection of marketing and mobile. - Jean-Baptiste Su, Principal Analyst at Atherton Research & Forbes Columnist Marketing today is part insight, part creative, part data science, part technology, and all mobile. Through straightforward terms and examples, you will learn how to successfully leverage mobile to connect, communicate and transact, and do so intelligently, at-scale. - Michael J. Becker, Co-Founder, mCordis & TCM Institute, former MMA Director, and author of Mobile Marketing for Dummies What does it mean that consumers now live in a mobile-first world? Aurelie creates an easily digestible and thorough overview for marketers in today's Mobile Native world. Even the most expert mobile marketer will be hard pressed not to find nuggets of great value. - Jay Weintraub, Founder Grow.co and Contact.io With almost 5 million apps listed, how do marketers rise above the crowd? Aurelie provides research, tools, and a useful framework to better communicate with customers and monetize mobile. A must read for marketing leaders looking to improve their mobile marketing strategy. -Greg Sands, Founder and Managing Director at Costanoa Ventures Aurelie Guerrieri is a leading global catalyst in mobile advertising and a champion for gender diversity. She advises mobile, digital and IoT businesses on growth scaling. Silicon Valley CMO and McKinsey trained, she has helped blue chips and rising stars alike leverage mobile for 8-digit revenue expansion and successful exits. Aurelie is past President of Women in Wireless, an organization she grew to 12,000 members worldwide. She is a sought after public speaker and contributor to media publications, and creator of the popular Mobile Native column in The Drum . In 2016, she was named one of 25 Mobile Women to Watch by Mobile Marketer .