The Myth of Individualism is an engaging and accessible introduction to the relationship between self and society. Drawing on personal experiences, historical examples, and compelling stories, Callero dispels the myth of the self-reliant autonomous actor and demonstrates how our lives are shaped by powerful social forces. These include the power of cultural beliefs and symbols, lifelong socialization processes, the influence of authority, the power of small groups, and the encompassing control of economic systems associated with social class, state power, and mass media. The implications for identity and inequalities linked to race, gender, sexuality, and disability are at the center of each chapter. In the tradition of C. Wright Mills and Peter Berger, Callero presents sociological thinking as a tool for enlightenment and change and argues that the inherently social nature of all persons holds out promise for a better world. New to the Fourth Edition: New Chapter 7, “From the Printing Press to the Internet” explores how mass media has changed both society and the selfDiscussion of the COVID-19 pandemic throughout the book, including physical isolation and protests surrounding mask mandates, offers recent and relevant examples that illustrate the problems and dilemmas of radical individualism New discussion of the disability rights movement, Black Lives Matter, LGBTQAI+, and women’s suffrage in Chapter 8, “From ‘Me’ to ‘We’” New introduction familiarizes students with the nature of science, scientific progress, and scientific truth “I find it particularly challenging to teach American students to think sociologically, because their belief in individualism makes it hard for them to see that macro social structures are not just their own personal micro experiences, writ large. The Myth of Individualism helps make their taken-for-granted commitment into a problem to consider. My Introductory classes begin with this book, so that the concept that individualism is a myth becomes one of the framing ideas of the course.” ―Beau Weston, Centre College “For several years now, The Myth of Individualism has oriented my students toward deep appreciation of how social relationships and complex social forces are fundamental to understanding behavior. This most recent and welcome edition offers clear-minded and updated examples –including around social media, the pandemic, and movements for racial justice – that will resonate with undergraduates’ experiences and spark important discussions in, and hopefully outside, the classroom.” ―Michaela DeSoucey, North Carolina State University “An excellent introduction for novice sociologists.” ―Laura Colmenero-Chilberg, Black Hill State University “The Myth of Individualism is a wonderful text to introduce and remind students how "social forces shape our individual lives and choices." In this day of scientific ignorance and distrust, Callero reminds us why we need social science and elucidates the ways in which science is a social process. The writing style is conversational and accessible, with a narrative approach and each chapter providing an illustrative story to engage students. Not only do students like the text, instructors will also appreciate how engaging it is and will enjoy reading it along with their students.” ―Teresa Scheid, University of North Carolina, Charlotte “In The Myth of Individualism, Callero effectively introduces the reader to the sociological imagination. Through the exploration of historical contexts and contemporary social issues, the reader is left with tools to explore the social forces at work in their own lives.” ―Sarah Rasch, Montana State University Peter L. Callero is professor of sociology emeritus at Western Oregon University. He holds a PhD in sociology from the University of Wisconsin–Madison and has published extensively on issues of self, identity, and politics.