Put theory into practice. Build a name that works. If you loved Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service , then The Naming Workbook will be your hands-on companion to that definitive guide. This nearly 200-page workbook has been designed to help you move from ideas to a name that's strategically optimal, creatively compelling, legally available, and linguistically viable—whether it's for your own brand or one you're developing for a client. What you'll find inside Exercises and templates. Structured worksheets for every step of the naming process: brief development, concept generation, name evaluation, legal & linguistic checks, stakeholder feedback. - Examples (yellow pages). Real-world naming examples that illustrate how ideas, trade-offs, and constraints play out in practice. - Worksheets (blue pages). Pages you can write on, tear out, share—or do over. Some are also available as downloadable PDFs via heirloomagency.com/resources. - Summary of key concepts. A refresher on the big ideas from Brand Naming so you can keep the overall strategy in sight while doing the work. Who this workbook is for Brand strategists, naming consultants, and agency teams who need a repeatable, structured way to generate and evaluate name ideas - Entrepreneurs, founders, and product managers who want to ensure the name they choose is strong, fit-for-purpose, and defensible - Students, freelancers, writers, and anyone who believes that a great name doesn't happen by luck, but by process, iteration, and discipline Why this workbook makes a difference Created by Rob Meyerson, founder of Heirloom, co-author of Designing Brand Identity (6th edition), and author of Brand Naming. Rob's experience spans global brands, startups, institutional clients, cross-border markets—he knows what real naming projects demand. (heirloomagency.com) - Built around the same proven process found in Brand Naming, with added structure so you can do the work yourself instead of just reading about it. - Helps you avoid common naming pitfalls—a weak brief, bad domain availability assumptions, linguistic surprises, trademark dead ends—by making you do the checkpoints, not just think about them. Use it together with Brand Naming Think of The Naming Workbook not as a replacement, but as the active, write-in lab to Brand Naming . Read the theory, then use the workbook in tandem to translate theory into a name that holds up. Many of the worksheets are tear-out or shareable; many are downloadable as PDFs. With patience, creativity, and persistence, by the end of this workbook you'll be well positioned to name with confidence. Format and details Over 180 pages • Full-color internal design with multiple page types (yellow examples, blue worksheets) • Includes downloadable PDF worksheets for reuse • Summary of key naming concepts from Brand Naming included If you're ready to stop spinning and start naming, The Naming Workbook gives you the tools, structure, and perspective you need to do it right.