In an expanded and updated follow up to his popular, first book, The Business of Acting: Learn the Skills You Need to Build the Career You Want , talent manager Brad Lemack offers both young, new-to-the-business and working actors a vital perspective on the changing landscape in which they seek to launch and grow (or to reinvent) their professional careers. The New Business of Acting: How to Build a Career in a Changing Landscape teaches actors how to be smart, proactive and strategic throughout their career journeys. Lemack teaches actors the critical, non-performance skills they need to build the careers they want and how to apply those skills in positive, professional and productive ways. The new book explores the revolution taking place in how business is conducted and how those dramatic changes impact how actors must conduct the business of their careers. The New Business of Acting builds on the lessons taught in the first book, while addressing how to apply those lessons to the digital and economic landscape that is the new business of acting. Key chapters explore the changing roles of agents and managers, the new demands on casting directors in the new landscape, the importance of creating, protecting and honoring your brand, emotional, physical and fiscal fitness in a challenging economy, and guidelines for seeking out and getting a head shot that fits the frame of the new business. Readers will learn the art of managing expectations, a required skill in knowing how to act (and when not to) on the global Internet stage of self-submission opportunities, and, perhaps most important for the young actor, those about to or just entering the business will discover what they must know to make a healthy, happy and empowered transition from student of the performing arts to wanting-to-be-working, professional actor. Readers will also learn how to create and launch an action plan for career success that teaches them how to effectively and strategically use the tools introduced in the book, and how to be a smart actor implementing their plan all along their journey. It's not about talent and performance; it s about perspective, planning and process. "Read his book or get out of the business." Adam Ginivisian, Agent, ICM This is first and foremost not a sequel to Brad Lemack's 2002 book. The new book concentrates on the changing landscape, the tremendous changes in technology that have opened up and are now available to today's blossoming actor. --BroadwayWorld.com Brad's expertise can be used to great advantage by any actor pursuing a career at the highest levels of the industry. He has been there. His own experiences are the basis for his insights and the valuable knowledge that he shares. --Basil Hoffman Brad Lemack is an actor's best friend. His no-nonsense approach to the business of acting provides a foundation essential for success in this industry. --Bonnie Gillespie, Cricket Feet Casting Where The Business of Acting set the foundation for a budding acting career, The New Business of Acting shows you how to apply that knowledge in today's evolving landscape. A wonderful resource. --Sharif Ali, Co-President, Aimee Entertaiment Agency Brad teaches and shares his years of experience so that the actor can boldly succeed, rather than living in fear of Hollywood." --Paulo Andrés, Rothman/Patino/Andrés Entertainment In a follow up to his popular first book, The Business of Acting: Learn the Skills You Need to Build the Career You Want , talent manager Brad Lemack offers both new-to-the-business and working actors a vital perspective on the changing landscape in which they seek to launch and grow (or to reinvent) their professional careers. In The New Business of Acting: How to Build a Career in a Changing Landscape , Lemack explores the revolution taking place in how business is conducted and how these dramatic changes impact how actors must conduct the business of their careers. Brad teaches the critical, non-performance skills needed to build careers and how to apply those skills in smart, proactive and strategic ways through the creation of a career action plan and throughout a career journey. It's not about talent and performance; it's about perspective, planning and process. After a ten-year on-air and production career in Boston media, Brad Lemack relocated to Los Angeles in 1980 to accept a position as a publicity executive for pioneering producer Norman Lear's Tandem/TAT Productions.   In 1982 he established his own agency, Lemack & Company Talent Management/Public Relations (LemackCo.com). Since then, Lemack & Company has established itself in the areas of talent management and career development for actors, and in entertainment, personality and non-profit public relations, and special event creation and production. Brad manages a diverse list of established actors, performers and development clients. As a Business of Acting Career Coach, he also leads workshops and semi