Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. The Personal MBA explains concepts such as: * The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. * The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. * The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking. * 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master. “A goldmine of useful ideas and helpful explanations. Every entrepreneur should own a copy.” —James Clear, author of  Atomic Habits “Josh has done more for my business education than my MBA. The Personal MBA walks you through the mental models you need to excel in business. A lifetime of business knowledge in one volume.” —Shane Parrish, founder of Farnam Street (fs.blog) and host of The Knowledge Project podcast “The Personal MBA is the single best business book I've read. Most books focus on a single part of business in isolation, but The Personal MBA walks you through every moving part, and gives you the tools to understand how those parts work together to create a complete system.” —Amy Hoy, founder of Noko (nokotime.com) and Stacking the Bricks (stackingthebricks.com) “The only business book I recommend. Josh somehow condenses an entire library of crucial knowledge into a short book that's eminently readable, so you can spend less time reading and more time building your business. It's perfect for both providing an overview and serving as a reference. I revisit The Personal MBA more than any other book on my shelf.” —Courtland Allen, co-founder of Indiehackers.com “I read The Personal MBA cover to cover when it was first released and it had a major impact on how I view business. It’s incredible how Josh was able to distill hundreds of books and hundreds of years of business knowledge into this succinct and elegant tome." —Rob Walling, co-founder of MicroConf and bestselling author of Start Small, Stay Small “10 years ago, I got an MBA education courtesy of Kaufman's book. His practical business insights and mindset techniques haven't let me down since. The Personal MBA is the most distilled, most accelerated MBA on the planet: all of the insights, none of the ego.” —Joanna Wiebe, founder of Copyhackers.com “Ten years after reading (and re-reading and re-reading) The Personal MBA, I still refer to it often and use it to make better decisions. Whether it’s building a business plan to launch my writing studio, planning my day, or taking a systematic approach to identify and solve problems, I can’t think of any other book that’s had such a positive impact on my overall productivity and enjoyment of life.” —Daniel Joshua Rubin, playwright and author of 27 Essential Principles of Story “The Personal MBA should be required reading for anyone in business. This book exposed me to ideas, systems, and best practices that I had never been taught anywhere else. Even after ten years, I still reference it on a regular basis. Buy it, read it, then keep it close. It’ll be your constant business companion for years to come.” —Tim Grahl, author of Running Down a Dream and founder of BookLaunch.com "I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman." -David Allen, author of Getting Things Done "File this book under NO EXCUSES. After you've read it, you won't be open to people telling you that you're not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes