What do we want the Prince Hall Brand of Freemasonry and its Adoptive Rites to look like in the next two hundred and forty years? This book provides readers with information to spark conversations about knowing what our brand is and being able to discuss what the Prince Hall Brand of Freemasonry is and how we protect its legacy while recruiting, retaining, and reclaiming members for the future. Brother Charles Singh (2017) wrote a thought-provoking article about branding and Freemasonry. It was almost prophetic that I came across it while pondering the current and potential future state of the beautiful ‘systems of allegory’ we call Prince Hall Freemasonry. Can you relate to a time when you and your brothers and sisters were doing charity work and had on your regalia or some other organization-identifying outfits and got asked the question- what is the organization all about? Did you provide a one or two-minute ‘elevator’ speech? Was the brother or sister asked the same question a few minutes later and able to provide a similar response, or was it something different? If it was different, was there a baseline statement about what our brand is? This book wants members to explore some thought-provoking conversations with those whom you consider great brothers, mentors, leaders, and friends who understand the future of our Prince Hall Masonic and Adoptive Rite Organizations. Members may have two questions that need an almost universal understanding…. What is the Prince Hall Brand of Freemasonry, and how do we protect it