The Product Is You: Positioning Yourself for Success as an Advisor This book is designed to help you figure out how you can use your biggest resource - YOU - more effectively. Each chapter is packed with a specific strategy and tactics that show you both the Why and the How of personal marketing. The Product Is You demystifies the process of differentiating yourself in the market place. You will learn about a turnkey process known as C.A.L.M. that will help you to Create a compelling message, Articulate that message effectively, Locate your target market, and Motivate them to take action. This book is packed with real life examples and stories that make each strategy easy to understand and apply. Learn how to attract your target market clients with the following strategies: The Mental Thermostat: Expanding your comfort zone to reset your mental thermostat The Product Is You: Positioning YOU for Success with a personal biography The Elevator Speech: Articulating your essence in thirty seconds or less Fishing Where the Fish Are: Locating your target market Your Personal IPO: Creating a compelling Initial Prospect Offering Kit The Referral Stream: Making the referral process more productive and enjoyable Your Marching Orders: Taking stock and applying what you have learned Mark Magnacca, is the president of Insight Development Group. He is a nationally recognized speaker, creative marketing specialist, and sales coach whose mission is to help his clients boost their performance to a higher level of achievement. Mark developed the content for this book while building his own successful financial advisory business. Using these strategies, he was consistently ranked among the top producers in the financial services industry. Mark has presented his training programs for many leading financial firms, which include Merrill Lynch, Smith Barney, Fidelity and MetLife. Mark's programs have been featured in both print and television media including The New York Times. The Wall Street Journal, Registered Rep, Financial Planning and CNN's Money Line.