Discover the Ideal Investment Strategy for Yourself and YourClients "To enhance investment results and boost creativity, Jim Warereplaces the maxim know your investments with know yourself. And hegives us specific testing tools to do the job." --Dean LeBaron, Founder, Batterymarch FinancialManagement, Chairman, Virtualquest.company, and investment authorand commentator "Many investment firms fail, even though they are run byintelligent, qualified professionals, because they lack creativity.This book can rescue you. Jim Ware explains how to organize yourbusiness to encourage creative thinking. In five years, yourcustomers will be working with an advisor who read this book, somake sure you are the one who did." Ralph Wanger, President, Acorn Investment Trust, CFA andauthor of A Zebra in Lion Country: Ralph Wanger's Guide toInvestment Survival "Jim Ware has a great knack for understanding people andsuccessful investing. This unusual combination of skills creates arare find: useful insights to improve investment performancethrough helping people work together better. Jim's wit andhumor make this a fun read as well!" --Dee Even, Senior Investment Officer, AllstateInsurance Company, Property & Casualty "The Psychology of Money represents a major step towarddevelopment of a portfolio theory that recognizes human dynamicsand differences among people. Jim's content is solid, and hispresentation is engaging. This book ought to be on everypractitioner's bookshelf." --Kenneth O. Doyle, University of Minnesota, Author,The Social Meanings of Money and Property: In Search of aTalisman "Finally, an insightful look at the human side of investing. Astep-by-step guide to enhancing management performance to increasereturns." --Abbie Smith, PhD, Professor of Accounting.Universityof Chicago Business School "The Psychology of Money is a well-written and entertaining bookthat challenges money managers and individual investors to rethinktheir view of the investment decision-making process."(FinancialAnalysts Journal) "This book should be read by everyone!" (Mimi Lord, MorningstarSenior Editor) In a diverse investing climate, investors are always searching for the winning strategy. And with today’s volatile markets and increasingly savvy individual investors and clients, there is exceptional pressure on professional money managers to be more creative than ever before. Unfortunately, despite the wealth of information on techniques and strategies, there has been little innovative guidance for finance professionals―until now. In The Psychology of Money , financial analyst Jim Ware approaches this crucial topic from a new angle, drawing on both the tools offered by Jungian psychology and his own substantial business experience to present an alternative to trendy strategizing. This eye-opening book reveals how determining one’s "investment personality type" can provide a fuller understanding of how to best approach and react to the intricacies of the market–and, ultimately, profit from them. Using the Myers-Briggs Typology, a psychological test based on Jungian theory, Ware explains the basic investment personality types and how to use them to identify optimum investing styles. He also provides an intriguing and illuminating examination of the traits of master investors. Professionals will not only learn what their own style should be but understand the value of combining intuition with logic, and of creative collaboration among various personality types to earn the highest returns for their clients. Discover the Ideal Investment Strategy for Yourself and Your Clients "To enhance investment results and boost creativity, Jim Ware replaces the maxim know your investments with know yourself. And he gives us specific testing tools to do the job." ― Dean LeBaron , Founder, Batterymarch Financial Management, Chairman, Virtualquest.company, and investment author and commentator "Many investment firms fail, even though they are run by intelligent, qualified professionals, because they lack creativity. This book can rescue you. Jim Ware explains how to organize your business to encourage creative thinking. In five years, your customers will be working with an advisor who read this book, so make sure you are the one who did." Ralph Wanger , President, Acorn Investment Trust, CFA and author of A Zebra in Lion Country: Ralph Wanger's Guide to Investment Survival "Jim Ware has a great knack for understanding people and successful investing. This unusual combination of skills creates a rare find: useful insights to improve investment performance through helping people work together better. Jim’s wit and humor make this a fun read as well!" ― Dee Even , Senior Investment Officer, Allstate Insurance Company, Property & Casualty " The Psychology of Money represents a major step toward development of a portfolio theory that recognizes human dynamics and differences among people. Jim's content is solid, and his presentation i