Author Jeremy Dale believes that too many businesses create an environment that encourages mediocrity and corporate norms that deliver lukewarm results at best. In The Punk Rock of Business , Dale offers a road map away from average and towards innovation through a mindset rooted in punk rock principles. In this fast-paced, actionable guidebook, readers will find: -Eight punk rock principles to help you redefine your place in the corporate world-for the better -A set of characteristics to strive for that will liberate you and accelerate your success -Countless examples—drawing on both the classic stories from the music genre's industry-changing legacy and Dale's years of business success—to illustrate these principles and characteristics in action -Straightforward lessons and actions to start taking today—right now—to break through corporate norms and build something greater Punk rockers had a cause. They aimed for authenticity and refused to conform. In doing so, they created a dramatic change that shook society to its core. It was a much needed wake-up call for the conservative part of the music industry. Jeremy Dale wants you to do the same in the business world, and in The Punk Rock of Business , he gives you the tools you need to accomplish that goal. Jeremy Dale has over 20 years' experience in the consumer electronics industry, and until 2017 he was Corporate Vice President of Microsoft's worldwide retail channel. Prior to that, he was CMO at Motorola during the RAZR heyday. Jeremy is now CEO of an exciting start-up business in the global football and entertainment sector where he is applying his philosophy. Jeremy owns a BAFTA for the launch of Pokemon, he was named 35th in the UK's Marketing Power 100, and he was listed in Total Films 100 Most Influential People in the Movies (between Tom Cruise and Matt Damon). Jeremy rarely admits that he trained as an accountant before expanding into sales, marketing, and business leadership. Jeremy loves all sports. The Punk Rock of Business Applying a Punk Rock Attitude in the Modern Business Era By Jeremy Dale Greenleaf Book Group Press Copyright © 2018 Jeremy Dale All rights reserved. ISBN: 978-1-62634-453-2 Contents FOREWORD, ACKNOWLEDGMENTS, INTRODUCTION, THE EIGHT ELEMENTS OF PUNK ROCK BUSINESS, ELEMENT 1: Have a Cause, ELEMENT 2: Build a Movement, ELEMENT 3: Create New and Radically Different Ideas, ELEMENT 4: Drive Speed and Action, ELEMENT 5: Say It as It Is, ELEMENT 6: Be Authentic, ELEMENT 7: Put Yourself Out There, ELEMENT 8: Reject Conformity, THE KEY REQUIREMENTS TO IMPLEMENTING A PUNK ROCK ATTITUDE IN BUSINESS, THE FINAL WORD, INDEX, ABOUT THE AUTHOR, CHAPTER 1 Element 1: HAVE A CAUSE "The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it." STEVE JOBS "For me, punk is about real feelings. It's not about, 'Yeah, I am a punk and I'm angry.' That's a lot of crap. It's about loving the things that really matter: Passion, heart and soul." JOEY RAMONE Punk rock is rebellious, and the rebellious element is critically important. Punk rebelled against several things. Their first target was the soulless, overproduced music of the early '70s with its endless guitar riffs. Bands such as The Ramones were sick of the happy-clappy hippy music, the repetitive rock of that time, and the sugar-coated disco tracks. Punk set out to drive all of these into oblivion and replace them with authentic rock music — and they did that by playing loud and fast. The second target for punks' rebellion was the politics of that day. The youth of the day saw nothing but hopelessness and a deadend future. The Clash used their music to make political statements, and Joe Strummer's songwriting at the time of their London Calling album was particularly politically motivated. Other bands just rebelled for the sake of it. They rebelled against everything and nothing; they liked the anarchy of it all. But real punk rock was focused on rebelling against the sterile music of the time and the bleakness the youth saw in their future. Those two were the real mission or cause of punk rock: to restore rock music that had heart and to revive the hopes for the future of the young. Punk has always been anarchic and has always had an anger associated with it, but at its soul, punk is optimistic. It is about seeing what's wrong, having a passion to change it, and then having the guts to stand up and do something to make a difference. The Ramones wanted rock music back, so they created it. Strummer wanted political change, so he screamed about it through his lyrics. Punk attitude in business is exactly the same, and the starting point has always been the same. Have a cause that you care passionately about. Finding your cause may be the hard part — but start with your passions. Choose to work for companies who are