The mortgage industry is flooded with advice, training programs, and books promising quick fixes and silver-bullet strategies. But The Purchase Shift is not like anything you've read before. This isn't about chasing the latest shiny object or jumping on the trend of the moment. It's about what works―proven strategies that less than 5% of originators know, let alone master. The mortgage industry is not just facing a market shift―it's undergoing a transformation. But here's the truth: even in a market like this, there's an abundance of opportunity for those who know how to seize it. The Purchase Shift tackles the single most critical and sought-after skill in the mortgage industry: winning agent relationships. If agent websites are the number one source for purchase leads, doesn't it make sense to develop relationships with agents? Lead companies can spin this any way they want, but there is no denying the truth. Real estate agents generate more purchase leads than all other lead sources combined. While others are busy chasing fleeting trends, you'll gain a step-by-step guide to mastering the art of building relationships that deliver consistent results. The Purchase Shift combines timeless principles of human influence with the power of AI, creating a formula for success that's as innovative as it is practical. This book isn't just another resource―it's a game-changer that provides clarity and direction in an industry that often feels chaotic, and gives you the tools to take control of your career and rise to the top. "Ron is not like any coach I have ever had before. He brings perspective and strategies that keep me setting new personal records." ― Brian Cooke, S.V.P. Sunnyhill Financial, #3 Mortgage Broker -Real Estate Track Record (RETR) "The first time I wrote 13 purchase transactions in a single week, was the moment i knew Ron's guidance was the missing piece for my success." ― Chad Rutherford, Broker/Owner, Eagle Mortgage Advisors "Ron's knack of asking just the right question always gives me the perspective I need to thrive and grow." ― Cindy Tomlinson Branch Manager, U.S. Lending, Top 1% Originator Nationwide "Stop waiting for business to come to you. Commit to Ron's process, put in the work and keep referrals flowing regardless of market conditions." ― Ginger Ellis, VP of Marketing and Sales, Members Mortgage Services "As a mortgage professional, I found this book to be an invaluable resource. It provides actionable insights, expert strategies, and a fresh perspective that will elevate your practice. A game-changer for anyone in the industry!" ― Alex Margulis, Private Mortgage Banker "The Purchase Shift is a playbook for originators who want real, actionable strategies to build better relationships with agents, source more purchase business, and actually close more loans quickly. I've watched Ron help originators transform their businesses for many years. This book is an extension of his training mastery. If you're ready to stop chasing deals and start creating them, this is your roadmap." ―Andrew T. Berman, Head of Engagement and Outreach at American Business Media (AM BIZ) Ron is a lifelong resident of New York, the youngest son of Mischa and Paya Vaimberg, both born and raised in Peru. He began his career in 1984 as a real estate agent working on the North Shore of Long Island, and soon thereafter joined a major local bank in the New York metropolitan area as a loan officer. Primarily self-taught, Ron went on to open his own successful mortgage company in Bronx, NY. Fast becoming a high-producing mortgage broker, Ron was one of the nation's top brokers focused on low down payment and minority lending, opening doors to homeownership for underserved communities. Ron's success led him to be a sought-after speaker and trainer to other mortgage companies, sharing his formula for rapid business growth. He is now one of the mortgage industry's most requested speakers and educators and the premier leader in interactive virtual training in the United States, Canada, and Australia. Ron has been featured in MBA Newslink, Mortgage Report, Yahoo Finance, Market Watch, Credit Union Times, Authority Magazine, MortgagePoint Magazine, Weekly Real Estate News, Scotsman Guide. MPA, The Mortgage Note, Mortgage Orb, and National Mortgage Professional Magazine. He's the recipient of the coveted Leaders in Lending Award, and regularly contributes to St. Jude Research Hospital, Disabled American Veterans, and Feed the Children.