Meet the indispensablepeople who can bringyour organizationto that crucial next level. How many can you recognize? And wheredo you fit in? The Builder: Creating a strong sense ofurgency to deliver results, they’re thedriving force of a growing business The Connector: Born communicators,adept at negotiation andrelationship-building The Conceiver: These “intellectualacrobats” think outside the box,imagine new possibilities, andcontribute to innovation The Altruist: On the lookout to raiseyour organization’s profile whilebenefiting the world at large Leadership development experts AlainaLove and Marc Cugnon have identified tensuch “Passion Profile Archetypes,” and in ThePurpose Linked Organization , you’ll learn thestrengths, vulnerabilities, and proper care andfeeding of them all. Authors Love and Cugnon offer easily implementableways to channel the power of each individual’spassions in a positive, purposeful direction.You’ll understand how to link skills, values,and passions to performance―and how doingso will bring the results your organizationcan’t afford to be without. Just as important, you’ll be able to confidentlyassess your own purpose and passions so thatyour own organizational role will be as engaging,fulfilling, and productive as possible.Most employees spend more than 84,000hours of their lives at work. When that time ispersonally meaningful, great things can happen,which will enrich your organization, thecustomers it serves, and even society as a whole. Alaina Love, SPHR , is president and cofounder of Purpose Linked Consulting and the creator and author of many of the firm’s leadership workshops and assessment tools. Formerly a human resources executive at multinational corporations, Love now provides leadership, team, and organizational development services to Fortune 500 firms, private companies, hospitals, and universities. Marc Cugnon is CEO and cofounder of Purpose Linked Consulting. With over three decades of experience as a senior executive in the pharmaceutical industry, he now provides leadership development, strategic planning, and marketing consultation services to large firms, small businesses, and international universities. FREE WITH YOUR PURCHASE: Exclusive access to “The Passion Profiler,” an online toolfor identifying your Passion Archetypes—your individualstrengths, vulnerabilities, and capacity for achievement, aswell as those of every member of your organization. Work without passion and purpose? Don’t you and your organization deserve better? “Grow your business and inspire your team with the secrets ofpurpose and passion in this highly practical book.” —Marshall Goldsmith, bestselling author of What Got You Here Won’t Get You There “Smart leaders understand that productivity and innovation would begreatly increased if only they could fully engage their people by puttingthem in jobs that match their passions and talents; but how? The PurposeLinked Organization provides a novel, practical, and no-nonsenseapproach to help leaders accomplish that goal.” —Henri Lipmanowicz, former president of Merck,Intercontinental Region and Japan; chairman and cofounder of Plexus Institute “This book is timely and essential for developing passionate leaders.” —Virgil L. Smith, vice president, Gannett Co., Inc. “If you’re a business leader searching for better ways todevelop your organization’s talent . . . don’t miss this book!” —Joseph Pieroni, CEO, Daiichi-Sankyo “Love and Cugnon offer leaders the missing link for boosting employeeperformance beyond the level that skills and competence alone will allow.” —Patricia O’Connell, management editor, BusinessWeek Alaina Love, SPHR , is president and cofounderof Purpose Linked Consulting andthe creator and author of many of the firm’sleadership workshops and assessment tools.Formerly a human resources executive at multinationalcorporations, Love now providesleadership, team, and organizational developmentservices to Fortune 500 firms, privatecompanies, hospitals, and universities. Marc Cugnon is CEO and cofounder ofPurpose Linked Consulting. With over threedecades of experience as a senior executive inthe pharmaceutical industry, he now providesleadership development, strategic planning,and marketing consultation services to largefirms, small businesses, and internationaluniversities. THE PURPOSE LINKED ORGANIZATION HOW PASSIONATE LEADERS INSPIRE WINNING TEAMS AND GREAT RESULTS By ALAINA LOVE MARC CUGNON The McGraw-Hill Companies, Inc. Copyright © 2009 Alaina Love and Marc Cugnon All right reserved. ISBN: 978-0-07-162470-1 Contents Chapter One Why Purpose and Passion Matter A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of history. —Mohandas Gandhi Purpose is such an elusive and esoteric concept that many of us cannot imagine its place in the results-oriented, revenue-driven environments that constitute our daily work world. But purpose, le