Running a restaurant was never easy and it’s not getting any easier. Changing demographics, tastes, social media, online reviews, delivery services and massive increase in competition at every level are just a few of the challenges. Effective marketing is more important than ever to keep a steady flow of traffic coming through your doors. What this book will show you is how to make every single email, social post or ad more effective in generating business for you! For less than the cost of a dinner tab you can dramatically improve your restaurant's marketing performance in so many different ways you’ll wonder where all the money has been hiding. Born in Oxford, England, and growing up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980 to pursue a career as a professional golfer. Unfortunately, lack of talent held him back and he accidentally found himself running a small karate school in Southern California. After struggling to survive for 18 months as a small-business owner, he decided to focus all his attention on marketing. This focus soon paid off and he increased his income to six figures while still in his twenties. His initial interest in marketing turned into a passion and he quickly turned the single school into a national franchise of over 400 units. After selling out of the karate business in the late 1990s, he moved to Florida where he founded Legendary Marketing, a business designed to combine his passion for golf and travel with his marketing expertise. Legendary quickly built a name for itself in the golf industry with innovative websites, social media, and online campaigns. Over the last decade, Wood has worked with over 3000 golf clubs, resorts and developments in over 50 countries. His clients include properties in the USA, UK, France, Spain, Russia, the Caribbean, and Morocco, to name just a few. Author of over 40 books including LifeWellLived, Cowboy Wisdom, Author's Marketing Bible, Marketing, Cunningly Clever Entrepreneur, The Golf Marketing Bible, The Hotel Marketing Bible, and Confessions of a Golf Pro. He is considered the world's leading expert in golf, resort, and real estate marketing and has spoken to thousands of audiences worldwide on these and other topics from his books. A pioneer in internet marketing, his creative talent, out-of-the-box ideas, and copywriting skills are at the core of his expertise. He is regarded as one of the top marketing minds in the world for his ability to generate leads and increase income! In his spare time, he travels the world, plays golf and tennis, writes books and occasionally races cars!