Getting the first sale feels great — but getting the second one builds your empire. In The Retention Blueprint , Dominique Ellis reveals the systems, psychology, and small actions that turn one-time buyers into lifelong customers. Written specifically for candle and fragrance entrepreneurs, this playbook shows you how to build loyalty that compounds — creating predictable revenue, repeat buyers, and unbreakable brand trust. Inside, you’ll learn: 🔥 The 5 Scents of Retention – the five key behaviors that make customers stay longer, spend more, and refer others. - 💌 The Customer Loyalty Checklist – nine actionable steps to systematize repeat sales without feeling “salesy.” - 💎 The Value Equation – how to make your brand feel worth far more than the price you charge. - 📈 The Retention Compounding Effect – how to turn predictable repeat sales into scalable growth. - 🧠 Luxury Retention Strategy – why premium brands keep customers longer and how to apply the same psychology to yours. You’ll also discover how to: Build community around your brand instead of one-time transactions. - Create emotional connections through packaging, touchpoints, and storytelling. - Reduce churn, increase lifetime value (LTV), and make your business feel effortless instead of exhausting. Acquisition feeds you. Retention frees you. This playbook gives you the step-by-step framework to keep your customers — and your profits — coming back again and again. Whether you sell candles, diffusers, or luxury fragrance experiences, The Retention Blueprint will help you build something that lasts.