The Some BS Guide to Internet Marketing for Restoration Contractors is the real-world field manual every Restoration Pro has been waiting for. Written by Ben Ricciardi, founder of Ironclad Restoration Marketing, this book cuts through the digital noise and tackles the frustrating, ever-shifting landscape of online marketing with no sugarcoating and zero guru fluff. From Google algorithm chaos to pay-per-click pitfalls, Ricciardi lays out battle-tested strategies for getting your restoration business found online—without wasting time or money on empty promises. Inside, you'll find straightforward guidance on SEO, Local Services Ads, review generation, lead tracking, Google Business Profile optimization, and more. And yes, we admit it— some of this might be bs next month . That’s the point. The game keeps changing, but your business still needs results. This book shows you how to build a marketing foundation that adapts, survives, and wins in the long run, whether you're trying to grow from $1M to $10M or just trying to get your phone ringing consistently. Backed by insights from industry leaders and written in the voice of someone who actually gets restoration, this is not theory. It’s tactical. It's blunt. It's written for the boots-on-the-ground contractor who’s sick of guesswork. If you're ready to take control of your online visibility and start treating marketing like an investment, not a gamble, this is your playbook.