Before the charismatic John Duval Gluck, Jr. came along, letters from New York City children to Santa Claus were destroyed, unopened, by the U.S. Post Office. Gluck saw an opportunity, and created the Santa Claus Association. The effort delighted the public, and for 15 years money and gifts flowed to the only group authorized to answer Santa’s mail. Gluck became a Jazz Age celebrity, rubbing shoulders with the era’s movie stars and politicians, and even planned to erect a vast Santa Claus monument in the center of Manhattan — until Gotham’s crusading charity commissioner discovered some dark secrets in Santa’s workshop. The rise and fall of the Santa Claus Association is a caper both heartwarming and hardboiled, involving stolen art, phony Boy Scouts, a kidnapping, pursuit by the FBI, a Coney Island bullfight, and above all, the thrills and dangers of a wild imagination. It’s also the larger story of how Christmas became the extravagant holiday we celebrate today, from Santa’s early beginnings in New York to the country’s first citywide Christmas tree and Macy’s first grand holiday parade.The Santa Claus Man is a holiday tale with a dark underbelly, and an essential read for lovers of Christmas stories, true crime, and New York City history. "Palmer deftly weaves in other cultural touchstones such as the genesis of the Boy Scouts, Clement Clarke Moore’s “A Visit from St. Nicholas,” and the WWI Christmas Day armistice (in which opposing armies traded goods) to tell the larger story of America’s adoption and adaptation of Christmas that endures to this day. It’s a highly readable account of the evolution of one of America’s favorite holidays and traditions." ― Publishers Weekly "Required reading" ― New York Post " Miracle on 34th Street encounters the Wolf of Wall Street in this holiday biography of "the man who saved Christmas" during New York's Jazz Age. A solid read for those who enjoy Santa Claus culture, crime, and history from the streets of Manhattan." ― Parade.com "Fascinating and compelling – this book is sure to be a hit in the office this year for Secret-Santa gifts, something special for the boss, and even suitable as a bulk-purchase for every employee company wide. Actually, this exciting new book should be considered as a holiday corporate gift for top customers and suppliers in addition to office workers across every generation." ― Examiner.com "Engaging...intriguing...highly recommended for history fans." ― Library Journal "One of 10 Favorite New York City History Books of 2015." ― The Bowery Boys “Palmer takes the reader on an interesting and informative history of how Christmas has become the monster holiday that it is in New York.” ― The Tablet "What do you get when you cross thousands of poor children writing letters to Santa Claus with a silver-tongued con artist and his big dreams? You get a rollicking true story of Christmas in New York City in the Roaring Twenties, complete with kind-hearted millionaires, corrupt politicians, crusading reformers and a man, not entirely a crook, who wanted to make needy kids a little happier. Alex Palmer’s The Santa Claus Man is a fascinating look at how Christmas tugs at both the heart and the wallet and how a dapper advertising genius with a waxed moustache used Santa to make himself, for a moment at least, rich and famous. Lovers of the world’s favorite holiday will find enjoyment and enlightenment in this entertaining new history.” — Gerry Bowler, author of Santa Claus: A Biography and The World Encyclopedia of Christmas "Gun-toting boy scouts? Baby cribs hung from skyscraper windows? A Christmas building with a giant stained-glass Santa Claus in midtown New York? Those are a few ploys of scam artist and quasi-philanthropist John Gluck, as told in Alex Palmer's lively and well-researched biography of him. The Santa Claus Man draws a picture of an era in New York when the pockets of the wealthy were open to anyone who was willing to buy into schemes with kind-hearted promises of help to the poor. Gluck's greatest success, the Santa Claus Association, attracted society ladies and movie stars by promising to fulfill the wishes of children who wrote to Santa begging for gifts, until it was investigated by an alert and suspicious public welfare official. Palmer's book is fun to read and raises questions about gullibility and fraud even more relevant today than they were in the 1920s. “ —Jean Ashton, New York Historical Society's Library Director Emerita "Yes, Virginia, there is a Santa Claus and his name is John Duval Gluck, Jr., the founder of the Santa Claus Association in New York City in 1913. Have yourself a very merry Christmas by picking up a copy of the heartwarming and heartbreaking story of Gluck, skillfully written by Alex Palmer in his new book, The Santa Claus Man. It is a true gift to anyone who ever wanted to believe in Santa, recounting Gluck’s effort to make the legend of Santa a reality to children by responding