A practical guide for leaders and professionals to use generative AI at work — craft better prompts, build custom GPTs, manage risk, and ship real results without the hype. Featured by NBC, CBS, ABC, Fox, and AP — with 5-star reviews from marketing, product, and strategy leaders. AI is showing up in your workflow, your inbox, and your team’s questions. You? You’re about to be the savvy one with the answers. Now grab a chair — this book saved you a seat. Whether you’re curious, cautious, or convinced it might be the tech equivalent of kombucha — everyone’s raving, but you're still side-eyeing the glass, right? — this is your no-hype, no-jargon, refreshingly human guide to using generative AI with clarity, strategy, and confidence. This isn’t a crash course or a list of ChatGPT hacks. It’s a smart, surprisingly warm guide to integrating AI into your work — without losing your voice, your value, or your grip on reality. Is this book for you? (Probably.) If you’re: A professional trying to stay relevant without rewriting your entire career - A leader looking to upskill your team and revamp workflows without creating chaos - A marketer, strategist, writer, creative, or curious soul asking “Can I actually use this stuff without losing my voice?” - Or just someone who's heard the word prompt 972 times and wonders why typing into a little box suddenly feels like a job qualification … this book meets you where you are — and gives you the tools to go further, faster. Inside, you’ll learn: AI fluency for work: What generative AI actually is and why understanding the tech matters - Prompt mastery: Frameworks to craft prompts that reflect your expertise - Custom GPTs: How to design clear instructions and use cases that scale - Governance & risk: Ethics, IP, bias, and accountability — made practical - Adoption playbooks: Integrate AI into workflows, teams, and strategy Written by Jamie DeAngelis, Ph.D. — award-winning educator, brand and content strategist, and leader of the Generative AI Center of Excellence at a global boutique digital agency — this book goes beyond tool tutorials. It helps you actually think differently about AI and what it means for your role, your work, and your future. It blends insider know-how with teaching savvy — and reads like part playbook, part strategic advisor, part tech translator. It's a pep talk and a practical toolkit, designed to give you the kind of foundation that makes everything else finally click. This isn’t a surface-level skim through the hype. It's clear, generous guidance for people who care about doing good work in a fast-changing world. Generative AI is here to stay. It won't steal your job — unless you leave the door wide open by ignoring how it's changing your role. Grab this guide and learn how to lean into and even lead the shift — with strategy, skill, and just the right amount of side-eye. " It's the roadmap that every business leader needs when implementing AI across their teams." Lindsay Boyajian Hagan, Vice President, Marketing "This book goes beyond tips and tricks-it's a blueprint for marketers, strategists, and leaders looking to apply generative AI to deep, high-leverage work." Harini Sridharan, AI Product Marketing Leader " Thoughtful, practical, and encouraging, it's your guide to exploring, experimenting, and leading in this rapidly evolving digital world." Roberto Lino, Chief Executive Officer "Required reading for anyone navigating the impact of AI on their work." John Schneider, Chief Marketing Officer " You'll learn how to collaborate with AI as a thought partner and idea engine-without ever losing your creative vision." Greg Hicks, Technical Program Manager "Jamie's point of view not only gave me the confidence to "talk the talk" with clients like I'd been doing it for years-but finally ditch the panic that AI is going to eat my lunch." Beth Hanigan, Vice President, Client Services "Strikes a delicate balance - helping AI beginners ... while also providing substance for those already in the 'AI trenches." Blake Park, Chief Strategy Officer "Jamie makes AI feel less like a black box and more like a tool you can actually use with purpose. It's approachable, honest, and full of practical insight." Elisa Anguiano, Creative Director "Jamie's voice is smart, funny, and refreshingly real - like getting advice from a sharp friend who's already done the hard parts." Justin Stayrook, Chief Growth Officer & Head of Strategy "A rare voice in the evolving conversation around AI." Danielle Strait, Vice President, Technology Jamie DeAngelis is a brand and content strategist with deep expertise in generative AI and a passion for making complex technologies accessible to everyday professionals. She leads the Generative AI Center of Excellence at a leading digital agency, where she collaborates with engineering teams to build custom AI solutions and helps organizations apply them to real-world business challenges. Her background bridges academ