The Story of Adidas by Francis Ford is a captivating exploration of the rise of one of the most iconic brands in history. This richly detailed account charts Adidas’ extraordinary journey from a small workshop in Germany to its status as a global leader in sportswear, culture, and innovation. At the heart of the story is Adi Dassler, a visionary entrepreneur whose passion for sports and dedication to athletes forever changed the way we think about performance and style. Through his relentless focus on quality, innovation, and authenticity, Dassler laid the foundation for a brand that has become synonymous with excellence. The book delves into pivotal moments in history that cemented Adidas’ legacy. From Jesse Owens’ groundbreaking victories in Dassler-made shoes at the 1936 Olympics to the German football team’s unforgettable "Miracle of Bern" in 1954, Adidas has been at the center of triumphs that transcend sport. But the story doesn’t stop on the field. Francis Ford explores Adidas’ profound cultural impact, from the streets to the runway, examining how the brand became a symbol of identity and self-expression. Iconic sneakers like the Superstar, Stan Smith, and Samba have transformed from performance gear into cultural phenomena, embraced by generations and celebrated across music, fashion, and art. Adidas’ influence extends beyond products. Through groundbreaking collaborations with artists, musicians, and designers—including Run-D.M.C., Kanye West, Pharrell Williams, and Beyoncé—the brand has blurred the lines between sport and lifestyle, setting trends and shaping cultural movements. Ford also highlights Adidas’ commitment to sustainability and social responsibility, showcasing its innovative partnerships, such as with Parley for the Oceans, and its mission to redefine what it means to be a global brand in the 21st century. At its core, The Story of Adidas is about more than a company—it’s about a legacy of inspiration, empowerment, and transformation. The book reveals how Adidas’ three stripes have come to symbolize ambition, creativity, and resilience, connecting people from all walks of life and uniting them through sport, culture, and innovation. Francis Ford masterfully captures the essence of Adidas, weaving together stories of its groundbreaking innovations, cultural milestones, and enduring influence on generations of athletes and creators. Whether you’re a sports enthusiast, a fashion aficionado, or simply someone inspired by stories of triumph and legacy, The Story of Adidas offers a fascinating glimpse into how one brand shaped the world—and continues to inspire the future.