Learn competitive business strategy from the best.According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and lead your organization into a bright future. Bamford’s work stands out from other business leadership books by providing in-depth processes in a practical format that allows the reader to use the material immediately. Using these as a jumping-off point and a business model navigator, Bamford encourages you to think about your own business leadership skills list and the qualities you want to master. By envisioning your ideal customer, crafting true competitive advantages, and understanding how to implement strategy, you can begin honing an identity that will make you stand out in any industry. Bamford draws upon lessons from wildly successful organizations in every type of industry to show you how developing a real strategic plan can make a whole lot of change possible. One of the key practical texts directing company's in formulating effective and forward thinking strategies "Bamford points out with some justification how his book avoids the assortment of clichéd gimmicks defining such texts and, instead, concentrates itself on providing interested readers in a solid framework for building and sustaining a strategically successful culture with genuine staying power." (Jason Hillenburg - Good Reads) Bamford brings the right credentials to the table to rate as author of a seminal work "He doesn't make claims without backing them up. The Strategic Mindset percolates with well-reasoned positions, logic, and evidence-based conclusions. He doesn't rely on a bevy of diagrams and illustrations to make his points alone, but The Strategic Mindset 2.0 has the right amount of those devices and they are chosen with an eye towards illuminating ideas rather than filling space in lieu of writing more. In the end, Bamford's voice dominates the book." (Jodi Marxbury, Daily Pop News) The educator and author's finest work yet "The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Strategy goes where other works of its ilk do not. Dr. Chuck Bamford's extended breakdown of the components and processes involved arriving at productive business strategy doesn't seek the customary paint by numbers breakdown found in other books." (Garth Thomas, Hollywood Digest) One reading of this book alone shows why Chuck Bamford is one of the more respected voices on the subject "The previous edition of Dr. Chuck Bamford's The Strategy Mindset 2.0: A Practical Guide to the Design and Implementation of Strategy already stood as one of the definitive works of its type available to business professionals at any level. Bamford's revamped take on the first version deepens its value for readers without ever deviating from its original spirit and goals." (Clay Burton, IMAAI) If you're a business leader or entrepreneur, chances are you've received a lot of unwanted advice about how to succeed: "Don't worry about what competitors are doing." "Your employees are your competitive advantage." "Culture is more important than a strategy" These popular pieces of advice are simply wrong. In this updated guide to strategic planning, professor, consultant and author of seven books Dr. Chuck Bamford shows you how these myths will stunt your company's growth. He shares well-researched and battle-tested processes that will help you navigate the choppy waters ahead. Bamford has spent decades studying, applying and teaching strategic planning. This book will help you: ·Create a strategy plan that works ·Determine your perfect customers ·Gain a TRUE competitive advantage ·Conduct a resource-based analysis ·Structure your organization to align with your strategy ·Craft activity metrics that ensure the strategy is being implemented With his help, you will be prepared to dramatically increase sales and save money by investing in only what separates the organization. Dr. Chuck Bamford is the Managing Partner at BamfordAssociates, LLC, a Strategy Consulting Firm that is focused on the processesfor both the Design and Implementationnecessary for truly separating an organization from its competitors.   Dr. Bamford led both M&A and Corporate Training groupsfor twelve years prior to pursuing his Ph.D. He is the author of seven booksincluding The Strategy Mindset 2.0 as well as two of the market leadingtextbooks used in both undergraduate & graduate programs around theworld.  Strategy - 15th edition (Pearson)& Entrepreneurship - 4th edition (McGraw-Hill)   Chuck is a regular speaker at conferences, trade shows,corporate events & conventions. He is also the author of the fiction novel"Some Things are Never Forgiven."   Chuck has published 18 research articles in the top referredacademic journals in the fields of Strategy and Entrepre