The Stuff That Sticks is a brief narrative that takes you on a journey back through countless influences in your life, past and present, from birth, childhood, school years, career stops, family, and even environmental influences that have shaped and revealed what is today a unique you. Through the stories and experiences of Tom McManimon, take the steps to see new perspectives on personal branding, the value in reinvention, and the importance of managing your brand today. Gain confidence and direction knowing better what distinguishes YOU and, in the process, reveal the elements of a brand you already know. Yours.