A demographic futurist explains the coming Super Age—when there will be more people older than sixty-five than those under the age of eighteen—and explores what it could mean for our collective future.  Societies all over the world are getting older, the result of the fact that we are living longer and having fewer children. At some point in the near future, much of the developed world will have at least twenty percent of their national populations over the age of sixty-five. Bradley Schurman calls this the Super Age. Today, Italy, Japan, and Germany have already reached the Super Age, and another ten countries will have gone over the tipping point in 2021. Thirty-five countries will be part of this club by the end of the decade. This seismic shift in the world population can portend a period of tremendous growth—or leave swaths of us behind.  Schurman explains how changing demographics will affect government and business and touch all of our lives. Fewer people working and paying income taxes, due to outdated employment and retirement practices, could mean less money feeding popular programs such as Social Security and Medicare—with greater numbers relying on them. The forced retirement or redundancy of older workers could impact business by creating a shortage of workers, which would likely drive wages up and result in inflation. Corporations, too, must rethink marketing strategies—older consumers are already purchasing the majority of new cars, and they are a growing and vitally important market for health technologies and housing. Architects and designers must re-create homes and communities that are more inclusive of people of all ages and abilities. If we aren’t prepared for the changes to come, Schurman warns, we face economic stagnation, increased isolation of at-risk populations, and accelerated decline of rural communities. Instead, we can plan now to harness the benefits of the Super Age: extended and healthier lives, more generational cooperation at work and home, and new markets and products to explore. The choice is ours to make. This essential guide for the future of business and society reveals: Demographic Destiny: Why the collision of increased longevity and decreased birth rates is the most significant social and economic transformation of our time. - Business and Economics: How corporations must adapt to a new consumer landscape where older adults are the most vital market and multigenerational workforces are the norm. - The Future of Retirement: A clear-eyed look at the outdated employment practices that threaten social welfare programs and how we can innovate for a future of longer, more productive working lives. - Age-Inclusive Design: How architects, designers, and city planners can create homes and communities that are more inclusive for people of all ages and abilities. - A Roadmap for the Future: Actionable strategies to harness the benefits of the Super Age, from fostering generational cooperation to avoiding economic stagnation and building a more equitable world. Reviews "Demography may be destiny, yet there are few prognosticators who can see the future like Bradley Schurman. The Super Age is a super-readable book; a crystal ball into a society like we've never seen before. This book will help you tap into the longevity dividend."" — Chip Conley, New York Times bestselling author and founder of the Modern Elder Academy "The Super Age focuses on one of the biggest trends that will shape our individual and collective future. It also shows in a nuanced and insightful way why the pessimism around an aging society is too simplistic to capture the fundamental changes that are happening and need to happen". — Andrew Scott, Professor of Economics at London Business School and Co-author of The 100-Year Life: Living and Working in an Age of Longevity "Global aging is transformational on the scale of climate change, the freight train we can see coming, and in The Super Age, Bradley Schurman reveals it to us in all its complexity and opportunity. Discarding the tired discourse of the burdens of an aging planet, he offers instead a fundamental revisioning of what life could look like—of what our lives could look like—a new world that is hugely exciting, if we do it right." — Claire Casey, Global Head of Policy & Insights, Economist Impact "Bradley Schurman has written an excellent book. Not only is it thoroughly researched, and elegantly written, but it provides an excellent narrative about what is indeed the Super Age." — Jim Mellon, Founder and Executive Chairman, Burnbrae Group and Co-author of Juvenescence: Investing in the Age of Longevity "Although you would expect this to be a book on the 'aging trend', it is something completely different. Schurman describes a megatrend that cannot be debated, nor ignored: the Super Age. It urges you to stop discussing and start acting. That probably makes it the best book on aging yet." — Arjan in 't Veld, Co-founder and CMO,