The Swipe-Right Customer Experience- How to Attract, Engage, and Keep Customers in the Digital-First World by Sanna Eskelinen

$19.99
by Barnes & Noble

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The Swipe-Right Customer Experience shows how the best companies have transformed the customer experience beyond offering a technology and-on and built or rebuilt their infrastructure, processes, talent, and culture around the customer experience. You will learn- How the world has changed since the global pandemic, the role of digitization, and why customer experience means everything. The secret to how top-performing companies in five different industries have rebuilt themselves around the experience they offer to customers. The internal components of organizations that must be transformed- culture, skills, processes and workflow, brand, and measuring. The new technology trends that are driving next-level customer experience.

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