Unlock the potential of the world’s latest tech to solve your customers’ most pressing problems In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable , former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company’s technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership. In the book, you’ll find: Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems - Explorations of the Metaverse’s potential for new experiences - The role of community in non-fungible token technology and what it means for the future of digital identity An indispensable and exciting discussion of using the world’s newest technologies to solve some of our customers’ most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders. The next generation of the emerging technologies are powerful, especially for those who are willing to take the leap into the new world of the Metaverse, WEB3, and AI. With these tools, businesses can make incredible strides in areas like customer experience, operational performance, and more. And businesses that don’t come on board with the new industrial revolution stand to lose out, as others take control. The Tiger and the Rabbit shows readers how to get started on the process of harnessing technology to achieve their goals. This unique book takes the form of a business fable. The story follows Victoria (aka V) McSay, the newly appointed Chief Growth Officer of a brand struggling to improve customer experience. V recognizes the potential of the Metaverse, WEB3 and AI technologies and guides the brand through the process of embracing these tools and finding its own power. Along the way, readers will learn a concrete, 5-pronged approach to empowering customers in ways never before possible. When embarking on our journeys to embrace the new digital reality, we need to keep an open mind and an explorer’s mindset, to dive deep into what might be possible. But we also need to have a clear idea of the use cases that might present the most value-add potential. In The Tiger and the Rabbit , powerhouse author and digital strategist Sandy Carter examines digital identity, NFTs, data ownership, AI, and Metaverse experiences―showing how everyday brands (not just tech giants) can implement and benefit from these technologies, right away. With worksheets, images and figures, and actionable advice, this book is both a fun read and a practical resource for forging ahead into the digital future. A must for leaders everywhere. Praise for The Tiger and the Rabbit “As a Co-founder of Polygon, I know firsthand the importance of approaching WEB2 brands in the right way. The Tiger and the Rabbit provides a roadmap for success in this space and is a valuable resource for anyone looking to navigate the complex world of WEB3.” ―SANDEEP NAILWAL, Co-founder of Polygon “ The Rabbit and the Tiger beautifully encapsulates the essence of innovation―the ability to embrace the new while respecting the old. Sandy’s perspective inspired our WEB3 CoE to create a PepsiCo WEB3 Rabbit Team. We believe this WEB3 Rabbit Team, with its agility and adaptability, will lead us to new heights of success and growth in the dynamic world of DTC connections and innovation.” ―KATE BRADY, Global Head of Next Gen DTC Connections & Innovation, PepsiCo “We’re thrilled to be featured in The Tiger and the Rabbit and to have the opportunity to showcase our partnership with Gruppo Cimbali. Digital twins are a powerful tool for businesses, and when combined with the Metaverse and AI, they can revolutionize the way organizations operate. At Altair, we’re committed to exploring the potential of AI technologies and helping our clients unlock their full potential.” ―JAMES SCAPA, CEO and Founder of Altair “The future of fashion, entertainment, and sports is virtual experiences. It defies the laws of gravity and opens new revenue streams and innovative ways to engage consumers. Sandy’s insights offer practical advice for harnessing the power of the Metaverse, WEB3, and AI for brands. While the tech is powerful, you need a business outcome to truly be successful. Her case on Virtual Brand Group’s work with Forever 21 proves the impact this has. Not tomorrow. Right now.” ―JUSTIN W. HOCHBERG, CEO of Virtual Group “As the CEO and founder of Constellation, and the author of the bestselling book Everybody Wants to Rule the World , I’m thrilled to have contributed to The Tiger and