How to tap the real source of entrepreneurial power in you and in your organization The UnStoppables  is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In  The UnStoppables  Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the  emotional mechanics  to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization. Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision - Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six - Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future. The UnStoppables is a book about entrepreneurs. Entrepreneurs are the foundation of our economy?they're making the jobs and inventing the markets of the future. But, the essence of entrepreneurship isn't taught in business schools or text- books. So we went on a journey to find it. This is the story about how an unlikely team?the chairman of a multibillion-dollar tech company, a few Navy SEALs, some Israeli innovators, and a branding expert?came together to find the central core of entrepreneurship. What they discovered will change the conventional theories on this topic. But, most important, their discoveries will change you. Because what they found is the power that makes people UnStoppable. Something to be tapped, not taught. A power waiting in all of us who are willing to set it free. Based on the unique entrepreneurial experience of foreword author Graham Weston, along with author Bill Schley's expert insights on finding your "Big Idea," this book delves deeper than normal business books and offers a unique perspective, specific to the authors' experiences. It connects you with the world's greatest masters of fear, risk, failure, and innovation-on-the-fly in any situation, revealing the lessons that only they could teach you. The UnStoppables will show you the "emotional mechanics" that put entrepreneurs in motion and the six rule sets that make entrepreneurs succeed in start-ups and big companies. But, most of all, it will make you a believer. The UnStoppables is a book about entrepreneurs. Entrepreneurs are the foundation of our economy―they’re making the jobs and inventing the markets of the future. But, the essence of entrepreneurship isn’t taught in business schools or text-books. So we went on a journey to find it. This is the story about how an unlikely team―the chairman of a multibillion-dollar tech company, a few Navy SEALs, some Israeli innovators, and a branding expert―came together to find the central core of entrepreneurship. What they discovered will change the conventional theories on this topic. But, most important, their discoveries will change you. Because what they found is the power that makes people UnStoppable. Something to be tapped, not taught. A power waiting in all of us who are willing to set it free. Based on the unique entrepreneurial experience of foreword author Graham Weston, along with author Bill Schley’s expert insights on finding your “Big Idea,” this book delves deeper than normal business books and offers a unique perspective, specific to the authors’ experiences. It connects you with the world’s greatest masters of fear, risk, failure, and innovation-on-the-fly in any situation, revealing the lessons that only they could teach you. The UnStoppables will show you the “emotional mechanics” that put entrepreneurs in motion and the six rule sets that make entrepreneurs succeed in start-ups and big companies. But, most of all, it will make you a believer. BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book. GRAHAM WESTON started his first business in