If you can prove ROI, you can sell anything. You're struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they're still not buying. You're good at showing them your product's features, but that's not helping to close deals. Ian Campbell wants to permanently disrupt your sales slump. You can't afford to ignore The Value Sale's winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product. Discover the strategy to weave value into the entire sales process. Learn how simple changes in the way you speak can bring more leads, more sales, and happier customers. Master the step-by-step process to identify value points and prove ROI. The secrets of The Value Sale will revitalize the way you do business. Ian Campbell is CEO of Nucleus Research, where he is responsible for the company's investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.