THE DESIGN FLAW Technical teams build capabilities but often lack business context. Business leaders demand solutions but rarely fully understand technical constraints. Data teams control the raw material but are often disconnected from both. And when things go sideways―as they often do―the fingerpointing begins. This isn’t a minor coordination issue; it’s a fundamental design flaw in how organizations approach artificial intelligence (AI)―and a fundamental failure in how we create, capture, connect, and communicate its value. It is also a failure in our underlying understanding of how to get value from AI. The Values of Artificial Intelligence shows how to fix this flaw―not through reorganization or the usual buzzwords, but through frameworks that make value creation truly broadly-owned when it succeeds and accountable when it fails. The tools in these pages are practical, tested, and deeply human―designed to bridge what technology delivers with what people ultimately value. “Having collaborated with Edosa in his professional capacity, and on his earlier books about unlocking value from data, I’ve witnessed firsthand his ability to turn complex ideas into practical guidance. This new work takes the journey even further, connecting AI’s potential with the deep human values that guide meaningful transformation. It’s a timely call for leaders to find the courage to make the right choices, and to lead with clarity, empathy, and conviction .”―Amy Shi-Nash, Chief Analytics & Data Officer, Tabcorp and Data Board Member, MIT Sloan School of Management “Edosa Odaro offers a combination of clarity and depth on the critical role of values in AI. It’s a blueprint for turning AI potential into measurable, human-centered impact. Through real-world cases, Odaro shows how to bridge the gap between technical capability and strategic value. Essential reading for any leader who wants AI to deliver on the values behind their initiatives.”― Mohamed Zaki, Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance “The Values of AI cuts through the noise to highlight what matters most, turning data and algorithms into meaningful impact. It is a practical guide and must-read for leaders who want AI to deliver results that are trusted and sustainable.”― Julie Wall, Professor of AI & Advanced Computing, Centre for AI & Natural Language Technologies (CAINT), University of West London “AI technology is fast becoming a commodity but in order for companies to build a moat, leaders need to convey the strategic value to their stakeholders. Odaro’s latest book plays a key part in explaining the concepts with business use cases leading to measurable results. This book can transform you into a well-versed business leader with a keen eye for cutting through the technical jargon and asking the tough questions required for your AI journey.”― Peggy tsAI, Executive Director at JPMorganChase and Adjunct Faculty at Carnegie Mellon & University of Denver “It’s easy to get swept up in the hype surrounding AI and its promise to transform organizations. But what does that transformation truly entail? What tensions arise when considering, selecting, and deploying AI solutions? How will value actually be created―and, more importantly, what must senior leaders and decision-makers put in place to ensure that value is sustained over time? The Values of AI offers a fresh, practical perspective on the timeless challenge of aligning business strategy with IT strategy. It equips leaders with concrete, ready-to-use tools to guide critical decisions around AI adoption and integration. The result is a roadmap to AI value creation that is clear, adaptable, and comprehensive―bridging the gap between technological potential and human value.” ―Constantinos K. Coursaris, Professor at Department of Information Technologies, HEC Montréal and Chair, Advisory Board at SIG Human-Computer Interaction “I’ve had the privilege of benefiting immeasurably from Edosa’s first two books, and I can confidently say this is his finest work yet. The Values of AI strikes at the heart of the AI revolution―posing some of the most pressing questions of our time. Edosa first compels us to examine what we sacrifice when we adopt technology that doesn’t just automate our work but actually ‘automates values’ as well. Then, like a skilled mentor, he leads us through this terrain of opportunities versus risks, consistently demonstrating that organisational value and proper ethical consideration need not be at odds―as we too often assume. Finally, he delivers a comprehensive toolkit ensuring that both thinkers and practitioners across all fields continue to extract lasting benefit from this rich and defining work .”―Ali Khan, Chief Data Officer at Finastra, Member CxO Council at Clear Ventures and Global Strategic Advisor “Edosa Odaro has once again, in this latest title, demonstrated his deep maste