FACT: Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing - writing for companies and creative entities. What sort of writing? Marketing brochures, ad copy, newsletters, direct mail campaigns, web content, sales sheets, case studies, white papers, trade articles and dozens of other project types. In short, any writing project a business would have to execute in the normal operation of their business. This is the updated compilation of the TWO Well-Fed Writer standards you've heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today s downsized business world, the catchword is outsourcing. Many companies are asking: Why pay salaries and benefits when freelancers offering a range of talent and fresh outsider perspectives give us only what we need, and only when we need it? In TWFW, you ll learn what those writing projects are, where they are, how to land them, and how to get hired again and again (even with less-than-brilliant writing ability...). Have an unusual niche? Live in a small town? Need to start part-time? Terrified of sales and marketing? It's all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond starving writing. The Well-Fed Writer - 2010 Awards: Winner (First Place): Next Generation INDIE Book Awards (Writing/Publishing) Winner (Silver Medal): Axiom Business Book Awards (Reference/How-To) Winner (Silver Medal): IPPY (Independent Publisher) Awards (Writing/Publishing) Winner (Silver Medal): Foreword Magazine Book of the Year Awards (Writing) When it comes to commercial copywriting, I implore you to listen to every word that comes from Peter Bowerman. There is NOBODY I'd recommend more than Peter, and you'll see why the moment you dig into this excellent book. Peter walks the walk, applying his ideas to his everyday business. He cares enormously about helping you live the dream: his books have literally transformed the lives of tens of thousands of writers. Michael A. Stelzner, Author Writing White Papers: How to Capture Readers and Keep Them Engaged --Michael Stelzner When the first edition of The Well-Fed Writer first came out, I said it provided the best advice on how to make more money writing for corporate clients I had ever read. This new edition expanded, up-to-date, and with even more sound strategies for freelance success allows me to reaffirm my original opinion. Bob Bly, Copywriting Guru; Author of 75 books, including Secrets of a Freelance Writer --Bob Bly Peter has more experience helping writers make a good living than just about anyone I know. So I wasn't surprised to find this updated edition of TWFW packed solid with valuable tips and strategies. His chapter on cold calling, particularly, is a must-read. As a 15-year copywriting veteran, I can tell you, there s more practical advice here than in any other book of its kind I've ever read. Steve Slaunwhite, Copywriter, Author Start and Run a Copywriting Business (and other writing titles) --Steve Slaunwhite See above In 1993, after a 15-year career in sales and marketing, Peter Bowerman turned his sights to freelance commercial writing. With NO industry experience, NO previous paid writing experience and NO writing background or training, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months. His corporate client list has included The Coca-Cola Company, BellSouth, IBM, UPS, Holiday Inn, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, Georgia-Pacific, the CDC, and many others. He is the author of the award winning Book-of-the-Month Club selection, The Well-Fed Writer, and its companion volume (and triple award-finalist), TWFW: Back For Seconds, how-to standards in his chosen field of lucrative commercial freelancing. In late 2009, he released the revised edition of the original TWFW, containing the heavily updated and combined content of both original WFW titles. He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing. What many people don't realize is that Bowerman has self-published quite successfully all his books. In 2007, he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, a detailed how-to guide to making your book a commercial success minus the big publisher or