SOFTER IMAGE ➊ Capture soft, film-like images & video straight out of the camera. All this without compromising on image quality. UNIQUE STYLE ➋ Take the crisp digital edge off your shots. Creates a dreamy pastel-like unique effect, Increasing the production value of the shot. LIGHT DIFFUSION ➌ Softens & blooms the image highlights. Softens & blooms a wide range of light sources, from very dark to harsh direct sunlight. CLEAR BLEMISHES ➍ Smooths and softens any blemishes, wrinkles, or imperfections in the subject's skin, as well as adding a dream-like glow. PLEASE READ ➎ Buy the correct size, your lens thread size is marked with a diameter symbol “ø” e.g ø77mm. 1% of the purchase is donated to ocean charity.