Coach Brian Smith knows a lot about winning. During his twenty-seven years as head coach of Mizzou’s wrestling program, it has become the most successful college sports program in the state. Coach Smith’s athletes have won ten NCAA Championships, and some have gone on to become UFC champions and Olympic competitors. In total, Brian has coached his way to over 300 wins—the most wins in Mizzou wrestling history. The philosophy that drives Coach Smith’s incredible success is known as Tiger Style, and it has influenced the lives of not only his athletes, but his friends, colleagues, and family as well. But what is Tiger Style? How can it help you rise to meet the challenges in your life with more confidence and determination? And how can you use Tiger Style to develop a culture committed to excellence, one that expects to win? In Tiger Style , Coach Smith lays out lessons for success based on his coaching philosophy, including: Know your identity - Believe and find a way - Think right, speak right - Never be satisfied These principles aren’t just for athletes. As a coach, a business leader, a teacher, or simply as a human being, Tiger Style will show you that with a commitment to excellence and an expectation to win, you can consistently achieve greatness. "Having studied and educated thousands of coaches, I can unequivocally say that Brian Smith is one of the best coaches I have ever met. He is a transformational leader, constantly looking to learn and improve. Whether you are a sports coach, business leader, or leader in another capacity, Tiger Style is a must-read. It provides you with a step-by-step method for building a winning team culture." —Dr. Dan Gould, former director of the Institute for the Study of Youth Sports "Tiger Style is a time-tested and championship-proven culture. Coach Smith's approach is inspiring, empowering, and immediately useful in building a winning program. This book gives readers a road map of how Tiger Style works and what drives its effectiveness." —Eli Drinkwitz, head football coach at the University of Missouri "I have worked with Coach Smith for twenty-plus years as the team physician for the University of Missouri wrestling team. He has proven himself to be a winner by creating a great culture and developing young men. Coach Smith has done this by forming Tiger Style. Tiger Style is not just words said when the team breaks a huddle; it is a lifestyle. I have used this framework to build the culture in our practice." —Dr. Bus Tarbox, orthopedic surgeon at Columbia Orthopaedic Group and team physician for Mizzou wrestling since 2001 "Leadership is the result of successes, failures, experiences, vulnerability, and humility. It defines culture, community, and purpose. Brian Smith has captured the essence of servant leadership in Tiger Style. This is a 'must-have' tool for any organization that is focused on building and maintaining comprehensive excellence. Outstanding message and strategies!" —Mike Alden, University of Missouri director of athletics (retired) and principal of MRJ Advisors LLC "I saw Coach Smith present at a Positive Coaching Alliance workshop about the Tiger Style philosophy a few years ago. It was an impressive presentation. Then during the fall semester of 2023 , I saw the theory in an applied setting when I worked with the coaches. I witnessed how Coach Smith was open to new ideas and how he interacted with other coaches and athletes. Tiger Style is real. Furthermore, Coach Smith has written this book in an easy-to-follow format with great structure and content. I highly recommend this book to any coach, parent, or athlete." —Ben Loeb, mental performance consultant to University of Missouri wrestling and Missouri Sports Hall of Fame inductee "I was blessed to be around when the phrase 'Tiger Style' was adopted. This simply meant we would outwork all the competition. It was a new tradition and standard we set. No shortcuts, no skipping runs, and we always take the stairs. Tiger Style gave us a sense of pride. We upset colleges that hadn't lost to us in decades. We developed the expectation to win with hard work year-round. It is something I look back on proudly as I was part of a culture created, and something I still live today." —Tyron Woodley, two-time All-American and UFC champion