Tomorrow-Land: The 1964-65 World's Fair And The Transformation Of America

$28.19
by Joseph Tirella

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Motivated by potentially turning Flushing Meadows, literally a land of refuse, into his greatest public park, Robert Moses—New York's "Master Builder"—brought the World's Fair to the Big Apple for 1964 and '65. Though considered a financial failure, the 1964-65 World' s Fair was a Sixties flashpoint in areas from politics to pop culture, technology to urban planning, and civil rights to violent crime. In an epic narrative, the New York Times bestseller Tomorrow-Land shows the astonishing pivots taken by New York City, America, and the world during the Fair. It fetched Disney's empire from California and Michelangelo's La Pieta from Europe; and displayed flickers of innovation from Ford, GM, and NASA—from undersea and outerspace colonies to personal computers. It housed the controversial work of Warhol (until Governor Rockefeller had it removed); and lured Ken Kesey and the Merry Pranksters. Meanwhile, the Fair—and its house band, Guy Lombardo and his Royal Canadians—sat in the musical shadows of the Beatles and Bob Dylan, who changed rock-and-roll right there in Queens . And as Southern civil rights efforts turned deadly, and violent protests also occurred in and around the Fair, Harlem-based Malcolm X predicted a frightening future of inner-city racial conflict. World's Fairs have always been collisions of eras, cultures, nations, technologies, ideas, and art. But the trippy, turbulent, Technicolor, Disney, corporate, and often misguided 1964-65 Fair was truly exceptional. When New York’s Parks Commissioner Robert Moses began planning the 1964–65 World’s Fair in 1961, he enjoyed the support of President John F. Kennedy and many wealthy businessmen. Styled as the Master Builder, 73-year-old Moses constructed highways, bridges, and parks. But his bullying ways ran up against a new generation of political activists who threatened traffic “stall-ins” and sit-ins when the fair opened just five months after Kennedy’s assassination. While other pavilions showcased Goya, El Greco, and Michelangelo’s La Pieta, the art establishment scoffed at the New York pavilion’s pop artists Robert Indiana, Roy Lichtenstein, and Andy Warhol. Tirella’s story flows with a wealth of historical content that reveals how strongly the World’s Fair reflected the times. He covers, for example, the rise of Malcolm X, Bob Dylan, and the Beatles, and how the fair highlighted new inventions, including color TVs and shiny Ford Mustangs. Walt Disney even introduced concepts there that ended up in his nascent Florida theme park, including a ride-around-the-world exhibit filled with tiny singing dolls. Yes, it was a small world, after all. --Laurie Borman A New York Times Bestseller! “Tirella explores the contrast between the purported idealism of the 1964 World’s Fair and the conflict and compromise that surrounded the event…. The Kennedy assassination, Vietnam, rising urban crime and racial strife provide the backdrop for Tirella’s detailed history.”        — The New York Times Book Review “In an interesting and original way, Joseph Tirella has used the storied setting of the 1964–65 World’s Fair in New York to describe the entrepreneurial spirit, the criminal nature, the egalitarian tendencies, and inevitable compromises that characterized a complex and important period in the history of the city and the nation.”      —Gay Talese, author of The Kingdom and the Power , The Bridge , and A Writer's Life “Literary lovechild of: Robert A. Caro’s The Power Broker: Robert Moses and the Fall of New York and Erik Larson’s The Devil in the White City: Murder, Magic, and Madness at the Fair That Changed America. ”      — Slate “Just in time for the 50th anniversary of opening day, Joseph Tirella, in this carefully detailed account, explores the fair itself and, perhaps more important, uses that extraordinary event as a lens through which to view one of the more critical junctures in American history…. [A] a fascinating trip back to what the fair’s mastermind, Robert Moses, dreamed would be the “greatest single event in human history,” during one of the most tumultuous periods in recent memory.”      — The Weekly Standard “As much a history of mid-Sixties America as it is a history of the World’s Fair in Queens, New York, Joseph Tirella’s entertaining and impeccably researched Tomorrow-Land brings the forces and players of that turbulent era crackling to life.”      —Emily Raboteau, author of Searching for Zion: The Quest for Home in the African Diaspora “With Tomorrow-Land , Joseph Tirella makes a riveting case for Queens, New York, as the origin of all that is great and modern in today’s America. If you’ve ever wondered what Robert Moses, Andy Warhol, and Malcolm X have in common, this book connects the dots and more. Tirella breathes in all the tumult and cultural vertigo surrounding the 1964 World’s Fair, and exhales an intoxicating swirl of pure possibility.”           —Alec Foege, author of The Tinkerers: The Am

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