A simple guide for tracking leads, sales and marketing in business to increase profits. Every business owner, marketing leader, or sales executive must know that marketing is measuring...and as Peter Drucker would say, "What gets measured gets improved." Real businesses spend money on sales, marketing, advertising, and man power to be profitable. Really great businesses track all of these things, knowing where their time and resources are best spent. If you are lucky your new business might be succeeding despite not following these laws of the business universe, but luck runs out eventually. If you don't want to rely on luck and you want to invest in what works, you must track it to crack it. Susan Raisanen, an executive with a knack for the numbers, is about to show you just that. Pay attention closely because she has a track record for magnifying profits for people. This once school teacher and principal turned entrepreneur and software executive is guaranteed to make complex things simple in this book. Even if you started tracking half your business, you might double your profits! Puts a lot of good thought into what should a fundamental element in any business. Nicely written, I thought a book about tracking would be boring, but it is exciting. It shows the possibilities tracking can have. Soral K --Amazon Excellent book. It explains in very straight forward, easy to understand language what numbers a business owner must look at and why. It also gives very specific actionable items that you can do to make sure you are not only looking at the right numbers, but you are looking at the right numbers correctly. This is an excellent guide and a wake-up call to any business owner that is struggling with the question of how to track and predict a steady flow of profitable sales. Quick easy reading, that is well worth the time. Rich Rose --Amazon I like this book and learning about Susan through her stories was great. She has been tracking business numbers since she was a little kid. I knew I needed to get a better handle on what numbers should I track in my businesses, how to track them and then how to use that information or data to improve the business. Susan does a good job of explaining all three. I also learned about Salesperson Effectiveness which was interesting. The book also walks through examples which I found helpful. She also works the business numbers forwards and backwards so you can figure out how many leads a week you would need to meet your sales goals. I would recommend the book as it s an easy read of what can sometimes be a difficult subject numbers! Blaine Oelkers --Amazon Susan Raisanen, President of Profit Pro CRM, is a lead, sales and marketing tracking expert. She is an educator and speaker who has held and continues to hold seminars with the theme "Winners Know Their Numbers". She shows and explains the simple numbers that can can be tied together in Lead, Sales and Marketing management in order for a business owner or manager to see the effectiveness or ineffectiveness of their marketing and salespeople. When an owner or manager has access to the numbers that directly impact the bottom line, they are more easily able to make the sales and marketing decisions that are profitable. Susan is a former teacher and elementary school principal, and an author of several books.