Protect your business and product names! Your brands—including your business name, product or service names, logo, and slogan—are key to the success of your business. You can protect these valuable business assets by registering them as trademarks with the U.S. Patent and Trademark Office (USPTO). Trademark: Legal Care for Your Brand contains the most up-to-date information on selecting and protecting a great trademark. Learn how to: choose trademarks that distinguish you from competitors - secure and protect a domain name for your business - use the USPTO’s new Trademark Search system - use the new Trademark Center to register your mark - protect a trademark even if you haven’t registered it - enforce your trademark rights against infringers Includes step-by-step instructions on using the USPTO’s new tools to search for and register marks in the federal trademark database. The 14th edition also includes updates on the latest trademark laws and court cases. "Excellent step-by-step instructions for registering a mark, written in plain English with clear examples." Library Journal "Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book." San Francisco Examiner "Get tips to help you choose and protect a name, logo and other unique items that identify your company." Houston Chronicle "Trademark, is a complete guide for small businesses and startups on how to choose a business name, how to register for nationwide protection of a trademark, how to secure a domain name, and how to deal with infringing use by others. The book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand instructions for most common legal branding issues. " sirreadalot.org Author Comments: The key to business success in the 21st century is branding—creating a business persona that attracts and retains customers. Trademarks are the legal foundation for branding. Trademark law allows a business to get exclusive advantages within an industry and to pursue copycats. This book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand, step-by-step instructions for most common legal branding issues. Glen Secor  is a Legal Editor at Nolo. Before joining Nolo, Glen was a business and intellectual property attorney in corporations and in private practice. He is the author of Nolo’s LLC Handbook and Tax Savvy for Small Business (also from Nolo).