Quickly Clean & Detangle- dog shampoo removes dirt and loosens excess fur for a nourishing clean. Reduces Shedding - Exfoliates & moisturize with ProVitamin B5 to help control unwanted shedding. Tropical Scent - Fresh scent of lime & coconut eliminates unwanted odors and lasts beyond bathtime. 5X Cleaning Power – Easy lather, longer-lasting suds, and max value in every wash! Naturally Derived Formula - Human grade, pH balanced, free from parabens, dye and cruelty-free. High Quality Grooming since 1980 - Natural pet products made by pet parents, for pet parents.