Deep Clean - Oatmeal shampoo for dogs gently removes dirt while hydrating & moisturizing pet’s skin. Itch Relief - Dog and cat shampoo exfoliates and conditions pet's skin and coat for fast relief. Soothing and Effective - With Apha Hydroxy to reduce inflammation, plus soothing Oatmeal & Vitamin E. 5X Cleaning Power – Easy lather, extra-large, extra gentle, extra effective for value in every wash. More Washes, Less Waste- Dilute 16:1 Naturally derived and human-grade, pH balanced, & cruelty free. High Quality Grooming since 1980 - Made by pet parents, and a groomer's go-to for decades.