Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man. Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber. All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton, this men’s cologne is the perfect gift for someone special, or even for yourself. Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about. Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Tru American men's cologne is bursting with notes of grapefruit, pepper, white musk and sparkling amber crystals and cashmere woods. It's fresh, bold and masculine, perfect for the cool, confident, hard working all-American man! Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, we continue to build upon our core commitment to high quality goods, while honoring a timeless blend of authentic western style.From the dirt of the arena to the farmlands that grow our country’s food, our fragrances are crafted for the people who work to keep the western spirit alive. Welcome to Tru Western!