We all search for direction in life—something steady that guides us through challenges, decisions, and seasons of growth. True North is about finding that compass. Drawing from over 15 years of personal and professional development, Jason Abbott shares the lessons that shaped his journey from digging ditches in the trades to leading as a COO and business coach. Along the way, he discovered that success isn’t just about titles or achievements—it’s about aligning your values, leadership, and purpose so you can live and lead with clarity. In True North , you’ll discover: How personal growth transforms both business and life. - Practical insights from real experiences in leadership and entrepreneurship. - Principles inspired by thought leaders like John Maxwell and Patrick Lencioni—applied in a real-world, authentic way. - Encouragement to chart your own course toward the personal and professional success you’re seeking. This is not a textbook or a theory. It’s a field guide—a collection of lessons, stories, and reflections designed to help you live and lead with purpose. Whether you’re an emerging leader, a seasoned entrepreneur, or simply someone looking for a clearer path forward, True North will inspire you to stay grounded, find your compass, and pursue the life and leadership you were meant for.