AMERICAN FESTIVAL BOOK AWARDS 2024 (Best New Non-Fiction) INTERNATIONAL BOOK AWARD 2024 (Self Help) INDEPENDENT PRESS AWARD 2025 (Business Motivation) "Sensational.. turn off your mobile phones and read this instead..." Rory Sutherland, ViceChairman, Ogilvy "Reads Like a Malcolm Gladwell novel..." Nate, Goodreads Reader "Well-crafted..." THE IRISH TIMES " A practical resource for making better choices."  - Adam Grant, #1 New York Times Bestselling author "A game-changer that leaves you wanting to do better, and be better."  -  Lord Sebastian Coe, President World Athletics "A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe " A great reference for any business."   -  Victoria Degtar, TIME Magazine "The only book on decision-making you'll ever need." -   Dario Krpan, Professor, London School of Economics   YOUR DECISIONS MATTER. Yet in today's noisy, AI-filled world, we tune out what we need to tune in.     We hear less than ever and rush to misjudgement. And people feel unheard. The most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters. The result?   A catalogue of error that not only polarises communities but damages reputation and squanders opportunity.   Now that can change. Because what's predictable is preventable. In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour.   It's an insurance policy against misjudgement. It's different.   It draws attention to decision 'deaf spots' - judgement killers that stop you hearing what matters, when it matters. It empowers you to discover the 10 traps that bind your reasoning through the new PERIMETERS ™ framework - and avoid them with 18 scientific but simple strategies. It's memorable -  illustrated by a cast of business titans, sporting icons, presidents, journalists, serial killers, astronauts and more. By tuning in to the right voices... 1. You'll hear what others don't, gaining advantage and influence; 2. You'll make sense of past mistakes and prevent future ones; 3. You'll stand out not lose out. You'll become a Decision Ninja quicker than you think. It's time to build a better world. It's time to Tune In . "Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChairman, Ogilvy "Reads Like a Malcolm Gladwell novel..." Nate, Goodreads Reader "Well-crafted..." THE IRISH TIMES " A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author "The core idea of deaf spots merits a lot more attention... a game-changer that leaves you wanting to do better, and be better." --Lord Sebastian Coe, President World Athletics "A thought-provoking exploration of the challenges facing decision-makers in a modern world. A must-read for anyone seeking to enhance their judgment and minimize human error." Robert Cialdini, New York Times bestselling author of Influence and Pre-suasion "A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe "TUNE IN should be standard reading in all classrooms and boardrooms. It's a winning template for high performers. You'll return to it time and time again." - Paul McGinley, Professional Golfer and European Ryder Cup Captain 2014 "It is an honor to recommend this book. "- Jeffrey L. Rinek, Former FBI Investigator "A ground-breaking account of how the mind gets critical decisions wrong and how to get them right. Convincingly argued, its core idea of psychological deaf spots merits a lot more attention. This game-changer leaves you wanting more - and to do better." - Lord Sebastian Coe, President of World Athletics " A great reference for any business." --Victoria Degtar, TIME Magazine "The only book on decision-making you'll ever need." - Dario Krpan, Professor, London School of Economics "Anyone who reads this practical book will love it.." - Allyson Stewart-Allen, CEO, International Marketing Partners "Nuala Walsh teaches us valuable methods for applying critical thinking and behavioural science to improve our decision-making. An essential read." - Dr Daniel Crosby, Author of Laws of Wealth and The Behavioural Investor " Written by a businesswoman who has not only been there, but most importantly done it. Tune In is chock full of insights that give you the 'what' and the 'how'. A book to be cherished." - Steve Martin, New York Times bestselling author of Messengers "Inspiring, witty and intellectually stimulating, this is a journey all should take." - Dame Robina Shah, Professor of Psycho-Social Medicine and Medical Education "An engaging journey of the mind... a fantastic book... Convincingly argued, every leader needs to understand their "deaf spots." Melina Palmer