Based on 25+ years working with high-potential companies across the region and globally, this playbook lays out a hands-on, phased roadmap for leaders, consultants, and investors dealing with business turnaround or distress in KSA and the Gulf region. It cuts through the theory-actionable checklists, diagnostics, and case studies tailored to the local market. Whether the challenge is steer back to the right course or crisis or scaling up, this is meant to be the reference point for real-world turnaround and sustainable results in this part of the world.