Reading through this book I was struck by the knowledge and experience that Lara has. She is a veritable gold mine of information. The research she has undertaken to provide the background for becoming related with her book has been thoughtful. The examples provided lay the foundation to the value that consistent, accurate, and complete data can bring to an organization. The quote from William Edwards Deming arguably the first data scientist, is a gem and sets the scene. These core principles provide the foundation of what you need to do in your Data Governance environment to create confidence throughout your organization and remove the unwarranted duplication of effort and recovery of work ultimately lost due to the absence of accountability structures. It is clear that Lara sees the opportunities available to anyone taking on their data as an asset and she does not shy away from the impacts of not. Her systematic approach to documenting what is effectively a Road Map for people and organizations wanting to establish a Data Governance regimen can also be used as a Health Check on what has already been established. This is Gold! George Havakis Managing Director, GISSA International - Australia