This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form—from the invention of printing to the relationship between graphics and totalitarian regimes—with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals. "Finally, a comprehensive book about the evolution of graphic forms has hit the shelves. An indispensable book for all graphic arts professionals." -- Dynamic Graphics "offers the reader an excellent overview" -- Library Journal Roxane Jubert is an art historian. She teaches Art History at the Ecole Nationale Supérieure des Arts Décoratifs in France and lectures at the Université de Rennes. She has written numerous articles and coauthored several works on graphic design and typography. The author received the Prix André Ferran in 2005 for the research compiled in this book. Serge Lemoine , director of the Musée d'Orsay in Paris, has written numerous books on art and artistic movements including Towards Modern Art and Paintings in the Musée d'Orsay (both Thames & Hudson, 2005).