Social media is always changing—but your goals aren’t. You need reach, visibility, and real results. Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow your brand across today’s major platforms. Written by top marketing experts Eric Butow, Stephanie Garcia, Amanda Robinson, and Roberto Blake, this practical guide covers Facebook, Instagram, LinkedIn, TikTok, YouTube, and more. You’ll learn how to craft a strategy that fits your business, create high-impact content, use video effectively, and track what’s working. It also includes the latest on paid ads, influencer marketing, and AI tools that streamline your workflow—without sounding robotic. Perfect for solopreneurs, marketing teams, or anyone tired of random posting and poor engagement. Key topics include: social media marketing - Facebook ads - influencer marketing - AI tools; LinkedIn tactics - video content - content strategy - YouTube for business - small business growth - marketing for beginners If you’re serious about results—not just reach—this is your guide. ERIC BUTOW  is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers writing, online marketing, and website development services. Eric has authored or co-authored 51 books, most recently Grow Your Business and Ultimate Guide to Influencer Marketing. STEPHANIE GARCIA  is a live video strategist and co-founder of Agorapulse’s video marketing agency. She helps brands create compelling livestream content and has trained marketing teams at Meta, LinkedIn, and NASA. ROBERTO BLAKE  is a creative entrepreneur, public speaker, and founder of Awesome Creator Academy. He helps content creators grow profitable businesses through smart strategy and regularly produces videos and keynotes on creative entrepreneurship and online marketing. AMANDA ROBINSON  is the founder of The Digital Gal, specializing in Facebook and Instagram advertising. She is a certified Meta Lead Trainer and a frequent speaker at industry events, where she teaches marketers how to master paid social strategies.