Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today. Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms. The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today. Jan Conradi, author of Unimark International, believes that Unimark has been unfairly ostracised from designers' collective memory. In her view, it is a historically important organisation that deserves to be much better known. As many as 400 people worked at Unimark during its heyday... and the company, ravenous for expansion from its first day, opened offices in Chicago, New York, Detroit and else­where in the US, and around the world. Nothing on this scale of global ambition was seen again until the design boom of the 1980s. --RICK POYNER, Creative Review Some say they [Unimark International] were responsible for the Helveticization of American business. But modernizing and universalizing typography was only part of their approach to making global design. This book, the first history of the legendary (among designers, that is) company, is not for everyone. But for those interested in the practice of corporate "branding"... this is an early missing link. STEVEN HELLER, The New York Times Book Review The subtitle of this highly detailed and somewhat hefty book is perhaps one clue to summing it up: a case study in design as a business.... It is lavishly illustrated, in the manner of a design history text, but stops short of an extensive formal or aesthetic analysis of the look and the historical place of the work itself. This is a highly detailed, tightly focused history, showing evidence of close and faithful transcription of the archives. --BRIAN DONNELLY, Design Issues Janet Conradi, Professor of Graphic Design at Rowan University in Glassboro, New Jersey. Used Book in Good Condition