Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor, non - profit leader, artist, filmmaker, entrepreneur or creative professional in this hyper - connected, highly distracted world, how do you get your unique idea, project or vision on the radar of the people who need to respond? In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st Century. If you have a vision or message to share with the world, Unique, the revision of his influential book Branding Faith, complete with 30 percent new information, provides a blueprint to cut through the clutter, communicate your story, and impact your audience.