Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps. " Unleashing the Killer App ...is a best-of-breed primer for executives cramming for the new economy." -- Wired "A practical and persuasive guide that focuses on how all businesses, even risk-averse old-line organizations, have an opportunity 'not just to survive but to exploit dramatic changes' wrought in their markets by technology.... Instead of shrinking from the hard problems facing existing corporations, Mr. Downes and Mr. Mui attack them head-on with 12 technology strategies to help build what the authors call 'killer apps.'" -- The New York Times "It's rare that a business book distinguishes itself among the pack of cookie-cutter manifestos. KILLER APP rises above with skillfully written analysis and compelling company profiles that combine to map today's digital landscape." -- The Industry Standard "Provocatively counterintuitive.... Truly eye-opening." -- Technology Review A Business Week Bestseller. "When confronted with market disruption and technology revolution, your biggest challenge is letting go of comfortable old behaviors before they kill you. Downes and Mui get you to move quickly by analyzing the inherent threats embedded in the digital age's killer apps, and then showing you how to turn those apps into new types of competitive advantage." --Geoffrey A. Moore, Chairman, The Chasm Group, and Author of Crossing the Chasm and Inside the Tornado " Unleashing the Killer App reinvents strategy for the digital age. It's a major contribution to our understanding of the age of the Internet and a must-read for anyone interested in succeeding in the interactive future." --Don Peppers, Coauthor, The One To One Future and Enterprise One To One "Downes and Mui go behind the scenes to tell their readers how yesterday's little-known players unleashed killer apps to become today's industry giants. Entrepreneurs who want to make a serious contribution to the digital economy must read Unleashing the Killer App. " --Kim Polese, President and CEO, Marimba, Inc. Larry Downes is a consultant with nearly twenty years of experience working with global businesses. He teaches law and technology at Northwestern University. Chunka Mui is a partner with Diamond Technology Partners and executive editor of the business magazine Context.