Untangling Spaghetti: A Branding Fable By Lyn Wineman & KidGlov Does your organization feel stuck, overlooked, or like you're spinning your wheels? In Untangling Spaghetti , branding strategist Lyn Wineman and the award-winning team at KidGlov reveal how to cut through the clutter and clarify what truly sets your organization apart. Told through the lens of a compelling fable, this book helps leaders untangle the most important elements of their brand—purpose, personality, and positioning—to create something truly impactful. Whether you're leading a nonprofit, social enterprise, or purpose-driven business, this approachable and engaging guide walks you through KidGlov’s proprietary Brand Advancement process—trusted by more than 100 organizations to elevate their mission and messaging. You’ll also gain access to a free downloadable companion guide packed with practical tools and worksheets to help you apply the insights in real time. Why read this book? Cut through brand confusion with a proven, step-by-step process - Uncover and elevate what makes your organization special - Learn how to build a brand that drives real impact—from the inside out Your brand has the power to change minds, move hearts, and amplify your mission. It’s time to untangle the spaghetti. “This book breaks strategic branding down and "untangles the spaghetti." It illustrates that with a clear path and process, rebranding can be done with a huge positive organizational impact - and KidGlov is the agency to do it.”— Aaron Zimola, Founder, Zova Marketing “KidGlov’s process is thorough and thoughtful, anchored by a deep exploration of the organization and its mission to transform strategic insights into effective communications and engagement.”— Dave Newell, President and CEO, Akin "KidGlov takes great care of both humans and brands. Their team helped us untangle our brand, bringing clarity to our messaging and making it more impactful." — Cristina Amigoni, Co-Founder, Siamo & Co-Host, Uncover the Human Podcast